Call every Expired listing over the next three to six months purely as an educational experiment. Ask the homeowner why they think it didn’t sell and what they would do differently next time. Look at it like you’re going after the information, and if you end up booking an appointment, that’s just a bonus.
Then put that information into a spreadsheet or some format to make sense of it all. Analyze it and boil it down to 3 reasons why homes that don’t sell didn’t sell.
Then use that information with everyone you know. It gives you something of substance to offer people. What if you could say, “I did some research over the last 90 days, and I talked to 147 people who put their home on the market and it didn’t sell. There were three primary reasons why those properties – in this amazing real estate market – didn’t close. Want to know what they are?“
Who Will You Be in 5 Years?
Ever stop and take inventory of where you’ve been, who you are and what you’re aiming to become?
If not, it’s time to start.
You know how much I believe in tracking and measuring everything you do – conversations, appointments, listings taken, etc. But it extends beyond work as well.
I’d strongly recommend you create a methodology to track your progress in these eight equities of life:
What’s Your ‘House’ Built Of?
As an entrepreneur, your business is the foundation for more than your income. It dictates your life’s fulfillment… the freedom you have to live the life you desire, see the world, support causes you believe in, etc.
That’s why it needs to be built strongly, with bricks, not straw or sticks.
If that Big Bad Wolf arrived today to blow your “house” down, would it survive?
Your Head is a Scary Place to Be
You’ve got to take responsibility for what’s going on in your head. As an entrepreneur, if you don’t do it for yourself, no one’s going to do it for you.
Which of these Season 4 takeaways resonates strongest with you? Let me know in the comments below!
Welcome to the Local Business “Leg Up” Challenge. There are no rules. There’s no hashtag. There are no prizes. It’s just about doing your part to help fellow entrepreneurs in need. While we in real estate are fortunate to be able to continue conducting business and triumphing in the face of adversity, many others don’t […]
I know a lot of people who achieved truly extraordinary sales years in 2020. Yet back in early/mid-March, many of those same people felt frozen in their tracks, wondering if they’ll be able to sell another house until the pandemic was over. So what changed? They got resourceful. They innovated. They adapted. And perhaps even […]
“But everything we hear, the market is crazy… Everything is selling quickly for top dollar. Why haven’t you been able to sell our house?” This is not a fun conversation to find yourself in. But it’s an occasional reality of today’s market. For whatever reason – location, price, quality – certain homes seem to be […]