Want to learn how to get into luxury real estate?
There’s a common misconception that becoming a luxury real estate agent has more to do with money or luck than with skill, strategy, and ambition. Some agents think you need to already be wealthy, have decades of experience, or just get extremely lucky.
All it actually takes to break into luxury real estate is a well executed business plan, hard work, and patience. And as you probably already know, the rewards of entering this space are worth it.
In this blog, I’ll walk you through ten tactics you can use to succeed in high end real estate and become known as the trusted luxury realtor in your market.
Let’s dive in…
How to Get into Luxury Real Estate: The Tactics
Becoming a respected luxury real estate agent requires a mix of knowledge, resourcefulness, luxury real estate marketing, and personality.
You need to study other luxury real estate agents, become an expert in the communities where high end buyers will be looking, and build the right network, strategy, and mindset to position yourself in the luxury real estate markets.
Go After Expired Luxury Homes
Because luxury estates sell at a higher price point, they often take longer to sell. Even so, these homes often expire faster than traditional homes. That presents an opportunity to target expired listings in your local realty luxury market.
Confidence is key, but the plan you present to the seller will matter more. Come prepared with a clear pitch that sets you apart from their current realtor.
Use this free case study on expired listings to start building your action plan.
Study Top Luxury Real Estate Agents
The fastest way to grow is to study those already succeeding. If you can find a mentor, do it. If not, study how top luxury real estate agents present themselves and their brand.
Look closely at their websites, marketing, and events. These small details separate a high end real estate professional from the average agent.
- How they present their brand
- How they market themselves
- Their websites
- Their business cards
- How they dress at events
While these details may not seem crucial, they are what set apart a luxury real estate agency from a traditional one. If you want to elevate your branding, Luxury Presence is one of the best partners to help.
Partner with Other Luxury Realtors
Partnered listings are an excellent way to break into high end real estate.
Reach out to established realtor luxury professionals and offer to collaborate. Bring your hustle and pitch your willingness to do the heavy lifting in exchange for a commission split.
Listen to this podcast episode with Randy Baruh to hear how one agent built a thriving career in luxury real estate through partnerships.
Perfect Your Luxury Listing Presentation
Your luxury listing presentation should be flawless. Every aspect should communicate refinement and exclusivity.
Bring high quality materials, immersive technology, and demonstrate knowledge of the luxury estate lifestyle: country clubs, golf courses, schools, and other exclusive real estate opportunities.
Dress for Success in Luxury Real Estate
To appeal to luxury clients, you need to act and look the part. Align your style with the lifestyle of high end real estate buyers.
- Polish your speech patterns
- Attend exclusive events
- Frequent the same venues as your clients
Remember, people want to work with people who share their lifestyle. This applies to every realtor luxury brand seeking to stand out.
Become a Local Luxury Real Estate Expert
As a luxury realtor, your clients expect you to be the expert. That means knowing the inventory, being a neighborhood expert, lifestyle, and understand the market data better than anyone.
- Listings, sales, and pending activity in your market
- Exclusive neighborhood insights
- Luxury amenities buyers value most
By previewing properties and mastering local market data, you become the trusted knowledge broker for high end real estate.
Market with Intention
Luxury real estate requires marketing that reflects exclusivity. Every ad, video, and social post should communicate quality.
- Showcase luxury estates you’ve worked on
- Invest in a professional headshot
- Use polished email marketing campaigns
- Send branded prospecting letters
Social media is essential for any luxury real estate agency. Use video to highlight properties and demonstrate your expertise.
Host Luxury Open Houses
Treat your open houses as major events. Luxury real estate agents often create unforgettable experiences that reflect the lifestyle their buyers want.
From high end catering to luxury brand sponsorships, open houses are an opportunity to position yourself in the luxury real estate markets.
Get Your Head Right
Lastly, believe you can do it. Confidence is the foundation of every successful luxury real estate agent.
Tell yourself: You are a luxury realtor. You market yourself like one, you act like one, and you deliver the results of one.
Simplifying Luxury Real Estate Success
Breaking into luxury real estate is about exhausting every resource, attending events, seeking coaching, and running marketing campaigns that rival entire departments.
And remember, luxury real estate requires luxury marketing. That’s your competitive edge.
AI Marketing Academy with Jason Pantana is designed to help you master these skills. By the end, you’ll have the tools, strategies, and systems to stand out in any luxury real estate market.
