How Edna Found Her “Big Why”

Massive success doesn’t often originate from a place of comfort.

When you’re already among the best of the best, it can be difficult to find motivation.

Such was the case for Edna.

As the No. 1 Century 21 agent in Oklahoma and No. 7 nationally, Edna found herself at somewhat of an impasse in January of this year.

“When I was at Elite+ Retreat, Tom talked a lot about your ‘why’ and setting goals,” Edna says. “At the time, I was struggling to set goals. I’d done 170 deals (in 2018) and was going to do 200 deals (in 2019). But I couldn’t get excited about it.”

Edna says she and her coach had many discussions in search of her genuine motivation, or her “why.” Her coach kept pushing her and prodding her, and then one day Edna just happened to casually mention how she wanted to make things easier on her mom.

“What does that look like?” her coach replied.

It was then that Edna realized that if her mom’s house was paid off, she would be able to live a much more carefree existence and actually start enjoying her lifetime of hard work.

Instantly, this goal resonated with Edna.

“It made working that extra day or hour so much easier,” she says. “My work was suddenly about helping my mom and changing her life.”


How Do You Re-Pay a Lifetime of Devotion?

Edna describes her mother as having “the worst hard-luck story you’ve ever heard.” She raised five children as a single mother and always worked three or four jobs. Yet she’s never let it get her down.

“My mom is pretty phenomenal,” Edna says. “Every day of our lives was never about issues or problems that arose for her, but how she believed we could do anything we set our minds to.”

Edna’s mom never finished high school, but after Edna earned her high school diploma, her mother got her G.E.D. and they started college together. Edna’s mother went on to earn both a nursing degree and a medical administration degree.

She worked as a nurse for many years until her husband fell ill and required constant care. Edna’s mother accepted that “caregiver” role for five years until he passed, wiping out her life’s savings entirely during that trying time.

“She always lived on a very low, fixed income, yet she’s still such a grateful person,” Edna says.