A Tom Ferry Webinar
The New Rules To Earn More & Build Real Estate Confidence
Free OnDemand Webinar!
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4 Rules For Real Estate Confidence In Today’s Market
Real estate confidence isn't a personality trait — it's the result of knowing exactly what to do in the moments that decide a deal. The agents who close consistently aren't fearless. They've built the skills that make hesitation disappear.
In this OnDemand webinar, #1 real estate coach Tom Ferry & coach Alyssia Essig, and Jimmy Mackin break down the new formulas that build real estate sales confidence across the four areas that separate today’s most successful agents from the rest.
You’ll learn:
A simple daily structure for controlling your time and circumstances
A concrete framework for working your database — not a complicated CRM system
The pricing strategy top listing agents are using right now to win more listings
Proven language for handling rate anxiety and buyer hesitation
The mindset shifts that turn raw skill into real estate sales confidence
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Your Guides to Real Estate Confidence
Tom Ferry
The #1 real estate coach and speaker, Tom Ferry is the founder and CEO of Ferry International, the industry's top coaching company. A best-selling author and visionary leader, he equips agents, teams, and industry professionals with cutting-edge strategies for success.
ALYSSIA ESSIG
An expert coach, team leader, international speaker, and former President of the Greater Baltimore Board of REALTORS, Alyssia has overseen thousands of transactions and trained agents across the US and Canada.
JIMMY MACKIN
Jimmy Mackin is the co-founder of ListingLeads.com, the leading done-for-you marketing platform for real estate agents, serving over 4,000 agents nationwide.
Frequently Asked Questions
What will I learn in this real estate confidence webinar?
You'll learn the practical, repeatable skills that build real estate confidence — specifically how to prospect consistently, win more listings, lead buyer consultations, and handle objections without losing your footing. The webinar breaks each skill into a system you can run immediately, so your real estate sales confidence comes from preparation rather than hoping the conversation goes your way. By the end, you'll have language and structure for the exact moments that usually trip agents up.
Who is this webinar designed for?
This webinar is designed for any agent who wants to build real estate confidence and convert it into more closed business — whether you're newer and finding your footing or established and tired of inconsistent results. If call reluctance, shaky listing presentations, or buyer hesitation are costing you deals, the confidence for real estate agents covered here is built to fix exactly that. You can pair it with other Tom Ferry real estate webinars to keep sharpening specific skills.
Is this webinar helpful for experienced real estate agents?
Yes. Experienced agents often have the knowledge but still lose deals to hesitation in high-stakes moments, and this training rebuilds real estate agent confidence at those exact pressure points — pricing conversations, objection handling, and buyer commitment. Even seasoned producers use it to refresh the fundamentals that drive real estate sales confidence. Many go even deeper through Tom Ferry real estate coaching to personalize these skills to their market.
What real estate skills are covered in the training?
The training covers four core skills that build real estate confidence: prospecting, getting more listings, leading buyer consultations, and handling objections. You'll see how to apply real estate prospecting scripts for daily outreach, use a buyer consultation checklist to guide buyers, sharpen how to get more listings, and lean on real estate objection handling scripts when clients push back. Together, these are the skills that turn confidence in sales into consistent commission.
Can I watch the webinar on demand?
Yes — this is an on-demand webinar, so you can watch the full training anytime by getting instant access above. There's no live date to catch and no scheduling required; the recording is ready whenever you are, making it easy to build real estate confidence on your own timeline.
How do experienced agents keep their real estate sales confidence sharp?
The most consistent agents treat confidence as a skill they maintain, not a milestone they reach — they keep practicing scripts, refining presentations, and reviewing what's working in their market. That ongoing reps-and-feedback loop is what sustains real estate agent confidence through every market shift. For agents who want structured accountability, Tom Ferry Coaching plans provide a coach who personalizes these skills to your business.
What resources does Tom Ferry offer to build real estate confidence?
Beyond this webinar, Tom Ferry offers a range of resources to help agents build real estate confidence at every level. You can start with free real estate tools to put these skills into practice right away, then go deeper in person at the Tom Ferry Success Summit. Each one reinforces the same fundamentals — prospecting, listings, buyer consultations, and objection handling — that drive real estate sales confidence.