Marketing and branding are the necessary tools to showcase your business’ superpowers!
In today’s episode of the Tom Ferry Podcast Experience, I talk with marketing expert, Marc Davison, Chief Creative Officer of 1000watt to bring you all the necessary tools to take your branding to the next level.
Marc talks about his journey of opening his creative agency 1000watt and how real estate businesses need to focus on connecting with consumers.
He also shares with me the core marketing elements every agent needs to do, and how creating and expressing your worldview will create trust with your clients.
This episode is full of so many golden nuggets! We also focus on the problem that the real estate industry is facing and what you can do to make your business stand out from the rest.
If you’ve been looking for innovative ways to develop your marketing or been stuck with your logo design, then listen to this episode so you can expose your business to your people!
In this episode we talk about…
1:45 – Marc Davison talks about his strong advertising background and opening his own music agency
6:00 – Listen to how Marc worked with up-and-coming music groups in New York City
10:07 – “Whatever it is that you got you to a certain point, may not be strong enough to then carry you to the next big moment.”
15:39 – Marc shares how he made his “deal killer” home inspector famous
19:00 – Find out how Marc got exposed to real estate and began focusing on connecting with consumers in the industry
22:08 – Discover what inspired Marc to launch 1000watt during the recession
29:40 – Marc talks about his keynote during Elite+ Retreat and the core marketing elements every agent needs to do
35:43 – Are you the first, best, and only (___fill in the blank__) company?
37:26 – What’s the problem with real estate? Listen to find out!
44:50 – You need to start with a worldview that will help you market your business
50:00 – Listen to why you need to take a second look at the Hierarchy of Needs
54:30 – These are the books you need to be reading!
55:49 – Find out why you need to build a point of clarity for your business
57:56 – This is how you reach your point of clarity
1:01:17 – “Everyone can rip off anyone off.”
1:06:05 – What’s your BIG IDEA that is truly authentic?