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Author: tomferry

Author: tomferry

Q1 ’21 No More: Coaching You Through Your First Quarter Progress Report

Appointments are the Lifeblood of Real Estate Success Every real estate agent should know – and live by – this progression: Calls > Conversations > Appointments > Clients > Closings Your 2021 business plan should have included how many of each of these you need to achieve your year-end goal. You also need to be […]

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7 Options You Should Give Every Homeowner to Get More Listings Today

Option No. 1: Rent Back/Lease Back Communicate to the homeowners that some of today’s buyers are willing to make extraordinary sacrifices in order to get the home they desire. One such option is to negotiate the ability to rent or lease the property back in order to provide sufficient time for the homeowners to find […]

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New Agent Primer: 19 Tips for Getting Started in Real Estate

New Agent Tip No. 1: Get Licensed Starting out easy here. Done? Let’s move on… New Agent Tip No. 2: Consider Joining a Team I often suggest new agents join a team to start out rather than flying solo. A team will put you in close proximity to others who have experience and allow you […]

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3 Ways to Generate Listing Appointments Now!

Listing Strategy No. 1: Time to Revisit the ‘Yikes’ Letter If you’ve followed me for a while, you may have heard this one before, and now is the perfect time to utilize the “Yikes!” letter. What’s that, you say? It’s a letter you send to homeowners on behalf of a buyer who just can’t seem […]

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Stuck or Scaling: The Bifurcation of Today’s Agents & How to Move Forward Powerfully

Who Are These Two Groups? The first group are those agents who are trying to do it all themselves, and because their productivity is tied directly to their own actions, they’re STUCK. They’re already very busy, and there’s simply no time for them to possibly achieve more. The second group are those who recognize the […]

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TEAM SPOTLIGHT: 5 Tips for Enhanced Team Strength (And Sanity) in a Crazy Market

That was Then. This is Now. As one team leader told me, “1500 spray bottles of sanitizer, 1800 sets of shoe covers, countless masks and gloves… we’re losing the connection, the true face-to-face conversations – and it’s affecting me and my team.” On top of this, the market is so hot, listings are so hard […]

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The REAL Takeaway from the News of Zillow Buying ShowingTime

Disruption is a Part of Life… Or Certainly Business Disruptors have always existed. And as long as people continue seeking better ways of doing business, they will always exist. Zillow is just being Zillow. They’re innovating. They’re marketing. They’re creating a consumer-friendly alternative to an industry that sometimes feels stuck in the dark ages. Taking […]

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Real Estate Scripts: My NEW Best Response for “How’s the Market?”

Get More Listing Opportunities with This New Script When I tell you the actual script, it’s going to seem very simple and straightforward. But it’s based on the fact that most homeowners – unless they’ve been following the industry very closely – are probably completely confused by the pandemic’s impact on real estate. They very […]

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