Maybe you just got your license… Maybe you’ve been in the business for three years and are still trying to break through to the next level…
Here’s the truth no one puts on Instagram: the market doesn’t care that you’re new. But it will reward the agent who out-learns, out-implements, and out-executes everyone else. That’s why real estate training for new agents is the difference between making serious money and going totally broke.
Training gives you confidence. Confidence creates action. Action produces appointments. Appointments produce contracts. Contracts produce closings. Closings produce momentum. That’s the flywheel. Miss training, and you never get the wheel spinning.
Why Training Is the Divider Between Struggle and Success
Think about the agents who crush it in their first 12–36 months. They’re not “naturals.” They’re trained. They know exactly what to say on the phone, how to run a buyer consult in 30 minutes, how to deliver a listing presentation that wins, how to follow up without feeling salesy, and, most importantly, how to run their business like a business!
Real estate training for new agents comes in many different forms…
- Free-Form Content: Podcasts, blogs, tips for new agents, and self-study of the best scripts for real estate agents
- Coaching for New Real Estate Agents: Direct 1:1 guidance from a professional
Doing anything is always better than nothing, but when coaching for new real estate agents combines the three aspects that make training truly effective: Knowledge – Accountability – Personal Guidance – Community Support
Top Real Estate Coaches for New Agents
The best real estate coaching for new agents is, without a doubt, Tom Ferry coaching and Tom Ferry Coaches. Tom Ferry has been ranked the #1 real estate coaching and training company since 2012, with over 200 highly experienced coaches across four countries.
Brent Kastanowski
Glendale, AZ
Coach Since 2023
Brent Kastanowski specializes in guiding newer and struggling agents through the chaos — helping them establish routines, simplify their business, and grow with confidence. Having built his own thriving career through two decades of farming, networking, and sphere-of-influence marketing, Brent knows firsthand what consistency and authentic relationships can build. He takes a calm, grounded approach to helping agents find structure, balance, and success in their businesses.
Dan Winters
Minneapolis, MN
Coach Since 2023
Dan Winters built his entire real estate business from scratch — starting with no local connections and just $200 — and turned it into a high-performing, referral-driven team. That journey shapes everything about how he coaches. Dan specializes in relationship-based lead generation, team development, and leveraging social media and digital marketing to build brand presence and community engagement. His style is empathetic, goal-oriented, and grounded in the belief that focus, authenticity, and accountability can take any agent from where they are to where they want to be.
David Grant
Las Vegas, NV
Coach Since 2016
David Grant brings 24 years of real estate experience and a track record that spans top-producing agent, team leader, and Corporate Broker overseeing 200+ agents across two ERA Brokers Consolidated offices in Southern Nevada. His coaching blends operational expertise with genuine empathy — anchored in the “Core 4,” strategic scheduling, and mindset strategies that prevent burnout and drive consistent growth. Whether working with new agents or seasoned professionals, David is a no-nonsense, deeply caring partner in achieving lasting, next-level performance.
David Jimenez
Parker, CO
Coach Since 2019
David Jimenez co-owns Greenwood Estates Realty, leads a team of agents and marketing professionals, and brings a rare combination of real estate expertise and serious operational depth — including experience managing over 130 employees in retail leadership. His coaching reflects all of it: practical, empathetic, and focused on turning inconsistent momentum into consistent results. David specializes in helping agents producing 10–40 transactions a year who are ready to scale sustainably through stronger systems, self-awareness, and relationship-driven growth.
Jason Delatte
New Orleans, LA
Coach Since 2021
Jason Delatte is a strategic, systems-driven coach and Senior Advisor with NAI Rampart who blends humor, insight, and high accountability to help agents build structure and unlock their full potential. He specializes in coaching Levels 1–4 agents — particularly those who are emerging, rebuilding, or craving more clarity and efficiency in their day-to-day operations. A member of the Tom Ferry Speakers Bureau, Jason coaches confidently on CRMs, scripting, listing presentations, objection handling, lead generation, and creative branding, always with an eye on helping clients find their voice and step into their strengths.
Jeff Cohen
Kansas City, MO
Coach Since 2022
Jeff Cohen’s real estate career started with a leap of faith — he left his corporate job with no backup plan and sold approximately 40 homes in his first year through sheer determination, cold calling, open houses, and door knocking. He later set 550 outbound and 119 inbound appointments in a single year as an Inside Support Advisor for one of Kansas City’s largest teams. That track record informs everything about how Jeff coaches — with energy, authenticity, and a relentless focus on prospecting, mindset, social media strategy, geo-farming, and conversion. His motto says it all: Win the morning, win the day.
Matt Aragona
Philadelphia, PA
Coach Since 2023
Matt Aragona is a top-producing agent and team leader at Compass whose 25-agent Philadelphia team has surpassed $100 million in annual sales volume — built on structure, accountability, and relationship-based business. With more than a decade of real estate experience, Matt brings that same disciplined, results-driven philosophy to his coaching, helping agents at every level predict and scale their success through data-driven activity tracking. Known for his active listening, straight talk, and high energy, he thrives with agents who are driven, coachable, and ready to take real action.
Merrill Jencks
Gilbert, AZ
Coach Since 2022
Merrill Jencks is the founder of The Big Helper Group at REAL Broker and a real estate coach with more than 15 years of industry experience, a tactical approach to systems and accountability, and a personal real estate investment portfolio of 14 rental properties. He specializes in helping agents and team leaders build strong operational foundations through CRM strategy, business planning, and process refinement. Merrill co-coaches alongside his wife, fellow Tom Ferry coach Kristi Jencks, and together they host mastermind sessions that have become a go-to resource for agents serious about growth. A father of eight and devoted advocate of the Miracle Morning routine, Merrill leads by example in every sense.
Mike Langgle
Lake Forest, CA
Coach Since 2021
Mike Langgle has spent more than two decades helping real estate professionals identify their unique value and turn it into a cohesive, high-performing brand. His coaching focuses on prioritizing, systematizing, stabilizing, and expanding — with deep expertise in social media, team development, and platforms like Trello, VA training, and CRM tools that keep operations running smoothly. Alongside his wife, Mike runs Team Langgle, a collaborative coaching ecosystem built around mastermind sessions, peer networking, and shared accountability. With 18 consecutive appearances at Success Summit, Mike’s commitment to the craft is as consistent as the results he drives for his clients.
What Real Estate Coaches Offer New Agents
The best real estate coaching for new agents offers accountability, tailored strategies, community, resources, real-time feedback, and guidance on every aspect of your business. Great coaching turns knowledge into execution, supports you through real estate challenges, and gives you a community of high-performers to model.
Real estate training for new agents is like the gym. Coaching is the personal trainer who counts your reps, fixes your form, and pushes one more set when you’d stop. That’s why the best real estate coaching for new agents changes your trajectory: it compresses time, removes guesswork, and keeps you consistent when motivation dips.
The goal of coaching for new real estate agents is to start immediately winning more appointments and closed deals as you establish a powerful long-term foundation and grow your network.
You wouldn’t want to build a house on a bad foundation. Get it right up front and you’ll scale 10X faster and with fewer problems.
How to Choose the Right Program
When choosing the right coaching for new real estate agents, you need to look for the level of accountability they provide, their level of experience, and their track record of success.
- Relevance: Is the training built for new agents today—with current scripts, modern marketing, and AI-savvy tactics?
- Accountability: Will someone hold you to your numbers every week?
- Experience: Just because you’re new doesn’t mean your coach should be. Do they have years of experience in scaling businesses like yours?
- Community: Will you be surrounded by agents who are implementing and winning? You’d be shocked by how important community is.
- Measurement: Do they track everything so you can see if you’re making progress and adjust?
- Track Record: What are other agents saying? Are their clients not just happy but ecstatic and making lots of money?
The best real estate coach for new agents will check all six. If they don’t, then keep looking because your career deserves better. Finding the right coaching for new real estate agents makes all the difference – and matching you to the perfect coach for YOU and YOUR market is a major aspect of Tom Ferry Coaching.
The easiest way to figure out what level and style of coaching would suit you best is easy. Explore the
Tom Ferry Coaching Programs page to learn more, then schedule a free business strategy session and learn the best next move for your business.
Ready to Move From Learning to Earning?
If you’re done dabbling and ready to build a business, this is your moment. Schedule a free session with a Tom Ferry expert who will assess your current plan, identify your biggest opportunities, and explore your best path to success.
