A Tom Ferry Webinar
Real Estate Social Media Marketing That Converts
How to Turn Visibility into Listings
Watch the OnDemand Webinar!
GET ACCESS NOW!A Tom Ferry coach and top-producing agent reveal the real estate social media marketing system that converts followers into clients.
The toughest challenge in today’s market is going from seen to sold!
Most agents are posting. The agents winning listings have something more — a real estate social media marketing system that connects brand presence directly to seller conversations, appointments, and signed contracts.
This on-demand training breaks down the real social media marketing for real estate that one agent used to close the visibility gap and skyrocket her business.
Coach Jeff Bannan and his client, Marie Boatsman, share the actual real estate marketing on social media that transformed her business.
Packed with today’s best social media marketing for real estate agents:
The visibility framework that actually converts followers into seller conversations
A weekly content rhythm you can run in any market, any season
Trust-first messaging that makes sellers feel certain before they reach out
The sphere-to-listings system that turns brand presence into appointments
Exactly how one top agent runs these strategies to dominate her market
Register Now
Your Guides to the Best Real Estate Social Media Marketing Strategies
Marie Boatsman:
A former events planner. turned powerhouse Portland Realtor. Marie built her foundation in new construction and carried her expertise into residential, turning the challenging 2008 market into a masterclass in creative, effective marketing.
Jeff Bannan:
With 20+ years of coaching athletes and a track record of helping agents earn $1M+ in GCI, Jeff is a top-tier real estate coach specializing in social media marketing, team building, and the mindset shifts that drive real results.
Frequently Asked Questions
Why is real estate social media marketing important?
Real estate social media marketing is important because the majority of sellers research and vet agents online long before they ever pick up the phone, which means your social presence is doing the trust-building work whether you're intentional about it or not. Agents with a deliberate social media marketing for real estate strategy show up consistently in front of their sphere and market, so when a seller is ready to move, they're already the obvious choice.
How can I use real estate social media to my advantage?
You use real estate social media to your advantage by treating it as a system rather than a series of random posts — a documented weekly rhythm that combines market education, personal branding, and database touchpoints to keep you top-of-mind with future sellers. The agents winning with real estate marketing on social media aren't necessarily posting more; they're posting with a purpose that ladders directly to listing appointments.
Can I learn how to get more social media visibility?
Yes, getting more social media visibility is a learnable skill, and it starts with understanding that visibility alone doesn't win listings — visibility paired with trust-first messaging does. This on-demand training walks you through the exact real estate social media marketing framework top producers use to grow their reach and convert that reach into seller conversations.
What does social media marketing do for real estate?
Social media marketing for real estate does two things: it keeps you in front of future sellers during the months and years before they're ready to transact, and it builds the kind of trust that makes them choose you over the competition the moment they're ready to move. When done right, social media marketing for real estate becomes the highest-leverage activity in your business — replacing cold prospecting with inbound conversations from people who already know you.
Are there different social media posting strategies I can use?
There are loads of different posting strategies to choose from, but the most effective ones for agents often combine market education content, personal branding, and database-focused touchpoints into a single weekly rhythm. The best real estate marketing on social media isn't about following every platform trend — it's about building a repeatable system that consistently produces seller conversations, which is exactly what this training shows you how to do.