Building your brand in 2024 is not the same as building your brand in any other year. You’re playing in a hard market with social media and tech tools changing. It’s critical to think smarter, adjust to your client avatar, and use the best social media strategies working today.

On this episode of the podcast, Jason Pantana and I talk with Rockstar agent and coach Will Draper about his five social media steps for building your brand in 2024. We’re talking about choosing the right platforms, creating a winning content strategy, and a lot more!

Watch or listen, right here!

In this episode, we discuss…

0:00 – Building your brand in 2024

2:10 – Find your one thing

8:00 – The No. 1 mistake

15:00 – Clear content strategy

21:20 – Leverage AI

26:25 – Story engagement strategy