It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses.

Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of, and he’s created a system for helping teams recruit for the level of success he’s achieved.

On this episode of the podcast, I’m talking to these two champions of the industry about the best recruiting practices for real estate agents, how to identify talent, and the onboarding strategies that create a winning team.

If you’re running a team, this episode is essential. If you’re not yet, it’s even more important. So watch it, right here.

In this episode, we discuss…

0:00 – Get clear on your avatar

3:35 – Process for identifying talent

9:06 – Onboarding and training

12:31 – Challenges Chris & Emily faced

17:45 – About Humaniz

21:36 – Best lead sources for talent

30:00 – Selling value without overselling

35:45 – Growth without attrition

41:35 – Worst recruiting mistakes

47:00 – Summing it up