Meet the Geronsins. They’re a family, a business, and real estate family business. Between them, Carole, George, and Genelle have over 80 combined years in the business, and when you look at their numbers, it’s clear they’re doing something right.

Running a family business isn’t easy, and that’s why this week, I spoke with the Geronsins about:

  • The best ways to introduce your kids to the real estate world
  • Branding and marketing as a family
  • Finding your ideal role in the company
  • When to pass the baton

If you’re interested in building up and passing down your business to the people you love, this is the episode to watch. Make sure you watch or listen, right here.

In this episode, we discuss…

0:00 – Meet the Geronsins

2:33 – No “professional sons”

4:47 – About Genelle

6:20 – Biggest advice

8:04 – Genelle’s experience

11:45 – Family Marketing

15:10 – Handing the baton

18:30 – Family fun

19:26 – Taming ego

21:12 – Chemistry with new people

25:10 – Maintaining relevancy