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Using Google Local Guides for Real Estate

As a real estate agent and fan of This Week in Marketing, you probably know all about using your Google Business Profile for generating hot leads. But have you heard of Google Local Guides? Turns out, using Google Local Guides for real estate might just be the ticket to unlocking that Know/Like/Trust factor that every agent needs.

In This Week in Marketing, top real estate coach Jason Pantana talks with super-agent Ian Williams (AKA: Ian of Austin) about what Google Local Guides are and how he’s using them to expand his brand to market domination.

If you’re looking to grow your Google portfolio to be the most recognized and trusted agent in your area, just press play and let Ian do what he does best – be your guide.

In this episode, they discuss…

0:00 – About Ian of Austin

1:50 – What are Google Local Guides?

6:05 – Face and avatar

9:40 – Ian’s strategy for GLGs

12:44 – Relating content to your business

15:48 – Do GLGs work on their own?

18:20 – Sharing your personality

20:36 – Tools and software

22:28 – Connect with Ian of Austin

And after you watch or listen, I’ll leave you this link so you can get started using Google Local Guides today!