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Real Estate Business Strategy

What is GCI in Real Estate?

GCI in real estate means Gross Commission Income, your total gross commission before splits and fees. Learn how to calculate GCI a… Read More
What is GCI in Real Estate?

The 9 Steps of Building a Brand Bible

Build a brand bible that keeps your voice, visuals, and marketing consistent. Includes brand bible examples, mockup ideas, and mor… Read More
The 9 Steps of Building a Brand Bible

The Real Estate Marketing Budget Blueprint Smart Agents Use to Grow in Any Market

Learn how to build a real estate marketing budget that drives ROI. See real percentages, ROAS formulas, sample allocations, and ho… Read More
The Real Estate Marketing Budget Blueprint Smart Agents Use to Grow in Any Market

Growing Your Dream Real Estate Team: Recruiting, Hiring, & Onboarding

Build a high-performing real estate team: recruit, train, and lead specialists to boost client experience, grow your presence, and… Read More
Growing Your Dream Real Estate Team: Recruiting, Hiring, & Onboarding

Fundamentals of a WORKABLE Real Estate Business Plan

Build a realtor business plan that drives clarity, growth, and consistency. Learn how to create a real estate business plan that w… Read More
Fundamentals of a WORKABLE Real Estate Business Plan

Quarterly Business Plan Review Guide: Assess Progress & Refine Your Strategy

In this blog, Tom Ferry walks you through a simple yet effective technique for doing your Q1 business plan review. Read More
Quarterly Business Plan Review Guide: Assess Progress & Refine Your Strategy
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