Tom Ferry
Coaching
Plans
& Pricing
I am a solo agent
Compare Core and Elite coaching—built for individual agents ready to grow consistent production.
I Run a Team or Brokerage
Compare coaching options Growth or the
Exclusive Inner Circle for teams and brokerages.
Compare Tom Ferry Team Coaching plans & pricing
Growth, Mastery, and Legacy are built for different stages of team scale. Compare support level, access, and coaching plans pricing to find the right fit for your organization. Monthly and Annual Plans are Available
Team
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$2,999/Monthly
Install structure and build a |
$4,999/Monthly
Define your lead pillars and become |
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Coaching Sessions |
72/year |
48/year |
Accountability Platform
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10 Team Invitations |
50 Team Member Accounts |
Business Partner |
Included |
Included |
Expert Deep Dives |
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8 calls/year |
Dedicated Customer
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Team Concierge |
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Learning And
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Online Video and Resource
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Financial Foundations |
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Exclusive Coaching
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Tom Ferry Referral
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Advantage Marketplace |
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Business Planning &
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Pivot Weekly Team Training Webinars |
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Live Event and
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Success Summit |
10 Tickets |
20 Tickets |
Summit Value Adds |
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Lunch: Primary, Partner + 2 |
Success Summit OnDemand |
$149 |
Complimentary (1) |
Tom Ferry Public Events |
15 Tickets/year |
45 Tickets/year |
Exclusive Elite Retreat |
2 tickets (with Business Partner) |
4 tickets (Business Partner + 2 staff) |
Elite Retreat Value Adds +
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Lunch: Primary + Partner |
Team Retreat |
2 events/year | 2 tickets/event (with Business Partner) |
2 events/year | 2 tickets/event (with Business Partner) |
Leadership Webinars |
4/year |
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Mastermind Retreats with Tom Ferry |
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Up to 3 Sessions |
1-1 Business Planning
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1/year |
InnerCircle Community |
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Accountability and
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Revii AI (Premium) |
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Interactive Business
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Activity Tracking and Reporting |
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Listings and
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Team Business Plan |
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Team Tracking and Reporting |
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Built for Team Leaders Scaling to the Next Level
Build a scalable team with the structure, systems, and accountability required to drive consistent performance and predictable growth.
Design a team structure that scales without breaking operations.
Lead as the operator of your business — not the bottleneck
Scale revenue while protecting margins and profitability
Coaching For
Real estate leaders building
high-producing Teams
Tom Ferry Coaching Teams See massive Results
The Newcomer Group
“…we basically took it from 30 sales to 100 sales within a year.”
“We’ve helped over 1,700 families buy and sell real estate in NE Florida, and have successfully negotiated almost $1 billion in real estate. Before coaching, it was just us running all over the place. Our first year in business, we made $32K, maybe sold seven homes. We got into coaching two years into real estate, and we basically took it from 30 sales to 100 sales within a year.”
St. Augustine, FL
The Rise Group
…Last year, we grossed over a billion in production, 10x’ing our growth.”
“When I joined Team Coaching four years ago, I had a team of four, and I was mainly focused on production. We did $100 million that year. We now have over 350 listings. Last year, we grossed over a billion in production, 10x’ing our growth. My coach showed me how to delegate and build a real business where I can step out of production, help me with my P&Ls, and recruiting.”
Sherman Oaks, CA
Houlihan Lawrence
“Joining Team Coaching helped me become a business owner…”
“As a single agent, I was just focused on selling. Joining Team Coaching helped me become a business owner. I was good as a team leader, cheerleader, encouraging people and teaching people. But as far as the finances and whether I was profitable, and what tools I should be using, Team Coaching definitely helped me. My coach really helped me identify what my skill sets were and what I needed to focus on.”
Old Greenwich, CT
The Lemus Group with Real Broker, LLC
“We were given playbooks, we’ve been given strategies to generate consistent business…”
“I got into coaching right after my first year in the business, and since then we’ve had growth, but we’ve also had a clear outline for how to grow. How to build an actual business and not just an individual person trying to run a business. We were given playbooks, we’ve been given strategies to generate consistent business, but then also grow into an enterprise.”
North Chesterfield, CA
Trusted by agents across every major brokerage
Right Coach Guarantee:
We match you with the coach who fits your goals—and if it’s not right, we’ll make it right. No “stuck” coaching: If your needs change, your coach can too.
Ready to Scale Your Team with Precision?
In this strategy session, we’ll assess your team structure, identify growth constraints, and map a clear plan to scale with systems, accountability, and predictable performance.
The AGENT path to building
A real estate legacy
Everybody in real estate wants to reach the “next level,” but until Tom Ferry, no one had ever defined what that means – or how to get there.
That’s why Tom created the 8 Levels of Performance – to bring extreme clarity to what it takes to “level up” your business.
The 8 Levels of Performance act as a framework to guide you through your career – from a brand-new agent, to gaining momentum, to a veteran growing a team, to eventually exiting the business successfully.
