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Writing Real Estate Marketing Emails That Win Trust

How to Write Marketing Emails That Actually Serve Your Purpose  You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s…

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Your Real Estate Marketing Content Calendar – 10 Steps

Crafting an Effective Real Estate Marketing Content Calendar Creating a real estate marketing content calendar is like planning a huge trip across various terrains. An effective content calendar is more than a map to take you where you need to go…

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4 Essential Videos for Buyers Agents

What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing.  First, he dives into some…

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The Best Apps & Software for Real Estate Agents

Real Estate Apps and Software for Every Need When looking at the best apps for real estate agents to use in their businesses, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features that fit one agent…

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The 9 Steps of Building a Brand Bible

A great brand starts with a great brand bible. Personal branding (or company branding) is all about consistency, and consistency only gets harder to maintain as your business grows. This is where having a brand bible comes into play. In this blog,…

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A Custom GPT Tutorial for Listing Descriptions

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to create attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time.  Luckily, there is a way to…

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The Art & Practice of Real Estate Scripts

Why are real estate scripts so important?  Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself.  It’s exactly the opposite. They’re about giving you a…

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Embracing Change 2: The Listing Side of the NAR Settlement

The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon,…

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