# Tom Ferry: Tom Ferry > Tom Ferry is recognized as the \#1 Educator in Real Estate; his coaching programs, training products and live events will help you live and work by design\! Generated by Yoast SEO v28.0, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Agent Tools](https://www.tomferry.com/agent-tools/): Take your real estate business to the next level with Tom Ferry’s free real estate tools, guides, \& more\. This is your one stop for Free Resources, Case Studies and Whitepapers for Real Estate Agents - [Real Estate Tools: Lead Generation \& Marketing Mastery](https://www.tomferry.com/agent-tools/marketing-lead-generation/) - [Business Plan 2026 Offer](https://www.tomferry.com/agent-tools/business-plan-2026-offer/) - [Summit 2026 Location \| Anaheim Convention Center](https://www.tomferry.com/summit/location/) - [From Admin Grind to Client Obsessed](https://www.tomferry.com/agent-tools/admin-to-client-offer/) ## Posts - [19 New Real Estate Agent Tips for First\-Year Success](https://www.tomferry.com/blog/19-new-real-estate-agent-tips/) - [The Real Estate Marketing Budget Blueprint Smart Agents Use to Grow in Any Market](https://www.tomferry.com/blog/real-estate-marketing-budget/) - [20 Must\-Read Books for Success](https://www.tomferry.com/blog/20-essential-life-changing-books/) - [The Hour by Hour Real Estate Schedule That Builds Six Figure Consistency](https://www.tomferry.com/blog/time-management-tips/) - [Fundamentals of a WORKABLE Real Estate Business Plan](https://www.tomferry.com/blog/workable-real-estate-business-plan/) ## Events - [Success Summit Anaheim, CA \- 2026](https://www.tomferry.com/event/success-summit-anaheim-ca-2026/) - [Elite Retreat \- Chula Vista, CA](https://www.tomferry.com/event/elite-retreat-chula-vista-ca-2026/) ## Agent Tools - [Social Media Simplified](https://www.tomferry.com/agent_tools/social-media-simplified/) - [Team Prospecting](https://www.tomferry.com/agent_tools/team-prospecting/) - [Expireds](https://www.tomferry.com/agent_tools/expireds/) - [Business Plan 2023](https://www.tomferry.com/agent_tools/business-plan-2023/) - [Learn about Tom Ferry's Coaching](https://www.tomferry.com/agent_tools/learn-about-tom-ferrys-coaching/) ## Case Studies - [Case Study 4 Expireds Download Offer](https://www.tomferry.com/case_studies/case-study-4-expireds-download-offer/) - [Case Study 3 Zillow Trulia Download Offer](https://www.tomferry.com/case_studies/case-study-3-zillow-trulia-download-offer/) - [Case Study 2 Open Houses Download Offer](https://www.tomferry.com/case_studies/case-study-2-open-houses-download-offer/) - [Case Study 8 Community Outreach Download Offer](https://www.tomferry.com/case_studies/case-study-8-community-outreach-download-offer/) - [Case Study 6 FB Seller Ads Download Offer](https://www.tomferry.com/case_studies/case-study-6-fb-seller-ads-download-offer/) ## Speakers2021 - [Debbie Holloway](https://www.tomferry.com/speakers/debbie-holloway/) - [Jeff Mays](https://www.tomferry.com/speakers/jeff-mays/) - [Tom Ferry](https://www.tomferry.com/speakers/tom-ferry/) ## Podcasts - [How A 25\-Year\-Old Agent Sells 200 Homes A Year \| Outliers](https://www.tomferry.com/our-podcast/outliers-s2-e6-kaleb-monroe/) - [The Death of Generalist Agents: Why You’re Being Replaced by Experts](https://www.tomferry.com/our-podcast/experience-ep-329-valerie-upham/) - [How to Break Buyer and Seller Paralysis FAST](https://www.tomferry.com/our-podcast/experience-ep-328-kristi-jencks/) - [The New Trend in Video: Moving Beyond Polished Reels to Storytelling \| Outliers](https://www.tomferry.com/our-podcast/outliers-s2-shannon-gillette/) - [The AI \& Marketing Behind a $100M\+ Team\-Style Brokerage \| Outliers](https://www.tomferry.com/our-podcast/outliers-s2-e3-doug-edrington/) ## Articles - [What is GCI in Real Estate?](https://www.tomferry.com/articles/what-is-gci-in-real-estate/) - [The Real Estate Agent’s Guide to Real Estate Marketing](https://www.tomferry.com/articles/the-real-estate-agents-guide-to-real-estate-marketing/) - [Why Agent\-to\-Agent Referrals are Essential for Real Estate](https://www.tomferry.com/articles/agent-to-agent-referrals-are-essential-for-real-estate/) - [How Do You Write a Real Estate Introduction Letter?](https://www.tomferry.com/articles/how-to-write-a-real-estate-introduction-letter/) - [Real Estate Prospecting Letters that Convert](https://www.tomferry.com/articles/real-estate-prospecting-letters-that-convert/) ## Links - [virtual\-openhouse\-guide](https://www.tomferry.com/link/virtual-openhouse-guide/) - [time\-management](https://www.tomferry.com/link/time-management/) - [list\-win](https://www.tomferry.com/link/list-win/) - [virtual\-agent\-script](https://www.tomferry.com/link/virtual-agent-script/) - [goal\-setting\-guide](https://www.tomferry.com/link/goal-setting-guide/) ## Marketing - [The New Zillow ChatGPT Integration \& How to Use it to Win Online\!](https://www.tomferry.com/marketing/chatgpt-zillow-webinar/) - [Niching Down on YouTube: Real Estate Channel Secrets](https://www.tomferry.com/marketing/ep-135-niching-down-youtube/) - [Your Ultimate 2025 Real Estate Email Newsletter Gameplan](https://www.tomferry.com/marketing/ep-134-email-newsletter/) - [2025’s Best Social Media Strategies for Realtors](https://www.tomferry.com/marketing/ep-133-best-social-media-strategies/) - [The New Rules of Instagram: Monthly Million\-Dollar Deals](https://www.tomferry.com/marketing/ep-132-new-rules-of-instagram/) ## Team - [How to Create a Geo Farming Team to Attract More Business](https://www.tomferry.com/team/ep-20-supercharged-farming/) - [Scaling a Team of Happy Productive Agents](https://www.tomferry.com/team/ep-22-the-johnsons/) - [Stepping Up as a Leader During a Natural Disaster](https://www.tomferry.com/team/ep-26-mary-bartos/) - [Team of Leaders: Co\-CEOs Who Only Hire Experienced Agents](https://www.tomferry.com/team/ep-25-pridemore-hege/) - [A Brilliant Real Estate Business Model for Selling to Investors](https://www.tomferry.com/team/ep-24-matthew-miller/) ## Sales - [3 Steps to Getting Your Offers Accepted FAST](https://www.tomferry.com/sales/ep-007-susan-piazza-fast/) - [Generate Referrals by Alleviating Fear](https://www.tomferry.com/sales/ep-17-david-caldwell/) - [Energize Your Language to Activate Your Buyers](https://www.tomferry.com/sales/ep-016-byron-lazine-buyers/) - [Ad Retargeting Strategy to Save Time \& Build Confidence](https://www.tomferry.com/sales/ep-015-erica-wolfe-retargeting/) - [Vulnerability: The Secret Sauce of Life](https://www.tomferry.com/sales/ep-013-dan-prudhomme/) ## Mindset - [Undoing Learned Laziness \| Mindset Monday](https://www.tomferry.com/mindset/ep-316-learned-laziness/) - [This is the Best Economy for Growth \| Mindset Monday](https://www.tomferry.com/mindset/ep-315-best-economy-growth/) - [How Will You Begin the Year? \| Mindset Monday](https://www.tomferry.com/mindset/ep-313-begin-the-year/) - [How to Quit Walking in Circles \| Mindset Monday](https://www.tomferry.com/mindset/ep-312-circles/) - [Why Balance is a Weakness for Real Estate Agents \| Mindset Monday](https://www.tomferry.com/mindset/ep-311-balance-weakness/) ## Luxury - [Unfolding Your Luxury Brand: Your Story, Work Ethic, \& Ambitions](https://www.tomferry.com/luxury/ep-011-marc-hernandez/) - [Habits \& Discipline for Luxury Real Estate Growth](https://www.tomferry.com/luxury/ep-21-meital-taub/) - [Delegating Your Way to Productivity \& Fulfilling Life](https://www.tomferry.com/luxury/ep-19-shannon-gillette/) - [Plays that Work in Luxury Real Estate During ANY Market](https://www.tomferry.com/luxury/ep-16-ann-howarth/) - [Partnered Listings \& Inspired Creativity: Ticket to Luxury](https://www.tomferry.com/luxury/ep-015-randy-baruh/) ## News - [Sales and Marketing EDGE](https://www.tomferry.com/news/sales-and-marketing-edge/) ## Speakers - [Chris Giannos](https://www.tomferry.com/speaker/chris-giannos/) - [Alicia Soekawa](https://www.tomferry.com/speaker/alicia-soekawa/) - [Kristi Jencks](https://www.tomferry.com/speaker/kristi-jencks/) - [Jeff Cohen](https://www.tomferry.com/speaker/jeff-cohen/) - [Joe Bowolick](https://www.tomferry.com/speaker/joe-bowolick/) ## TF Show - [Buyer Agency Adjustments Before the New Commission Changes](https://www.tomferry.com/tfs/ep-301-new-commission-changes/) - [Low\-Cost Strategies to Win Listings](https://www.tomferry.com/tfs/ep-300-low-cost-listings/) - [5 Must\-Know Tools for Thoughtful Marketing](https://www.tomferry.com/tfs/ep-299-tools-for-thoughtful-marketing/) - [Real Estate Halftime Adjustments to Finish the Year Strong](https://www.tomferry.com/tfs/ep-298-real-estate-halftime/) - [Summer Real Estate Follow\-Up \& Lead Gen: 3 Hot Tactics](https://www.tomferry.com/tfs/ep-297-real-estate-follow-up/) ## Profiles - [Kole Bartos](https://www.tomferry.com/profile/kole-bartos/) - [Michelle Thomas](https://www.tomferry.com/profile/michelle-thomas/) - [Case Mccarthy](https://www.tomferry.com/profile/case-mccarthy/) - [Doug Edrington](https://www.tomferry.com/profile/doug-edrington/) - [Charles \& Jenny Turner](https://www.tomferry.com/profile/charles-jenny-turner/) ## Growth Mode - [When Your Business Stalls, When It Takes Off, and How to Pick the Right Partner](https://www.tomferry.com/growth-mode/ep-18-business-stalls/) - [Be the Smartest Agent in the Room: 2026 Housing Outlook \+ 3 AI Shifts to Watch](https://www.tomferry.com/growth-mode/ep-17-smartest-agent-2026/) - [7 Ways Top Agents Are Leveraging AI Right Now](https://www.tomferry.com/growth-mode/ep-16-top-agent-ai-strategies/) - [AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026](https://www.tomferry.com/growth-mode/ep-15-biggest-2026-opportunities/) - [Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek](https://www.tomferry.com/growth-mode/ep-12-creator-routines/) ## Categories - [Success Coaching for Agents](https://www.tomferry.com/category/success-coaching-tips-for-agents/) - [Real Estate Mindset](https://www.tomferry.com/category/real-estate-mindset/) - [Marketing \& Lead Generation](https://www.tomferry.com/category/marketing-lead-generation/) - [Real Estate Business Strategy](https://www.tomferry.com/category/real-estate-business-strategy/) - [Uncategorized](https://www.tomferry.com/category/uncategorized/) ## Categories - [events](https://www.tomferry.com/blog/layout_category/events/) - [summit](https://www.tomferry.com/blog/layout_category/summit/) - [pivot](https://www.tomferry.com/blog/layout_category/pivot/) - [speakers](https://www.tomferry.com/blog/layout_category/speakers/) ## Tags - [events](https://www.tomferry.com/blog/layout_tag/events/) - [pivot](https://www.tomferry.com/blog/layout_tag/pivot/) - [summit](https://www.tomferry.com/blog/layout_tag/summit/) - [speakers](https://www.tomferry.com/blog/layout_tag/speakers/) ## Type - [section](https://www.tomferry.com/blog/layout_type/section/) - [row](https://www.tomferry.com/blog/layout_type/row/) - [module](https://www.tomferry.com/blog/layout_type/module/) - [layout](https://www.tomferry.com/blog/layout_type/layout/) ## Module Width - [regular](https://www.tomferry.com/blog/module_width/regular/) ## Scope - [non\_global](https://www.tomferry.com/blog/scope/non_global/) - [global](https://www.tomferry.com/blog/scope/global/) - [not\_global](https://www.tomferry.com/blog/scope/not_global/) ## Testimonial Topics - [coaching](https://www.tomferry.com/blog/testimonial_topic/coaching/) - [success](https://www.tomferry.com/blog/testimonial_topic/success/) ## Optional - [Sitemap index](https://www.tomferry.com/sitemap_index.xml)