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Tom Ferry’s 8 Levels of Performance

Everybody in real estate wants to reach the “next level,” but until Tom Ferry, no one had ever defined what that means – or how to get there.

That’s why Tom created the 8 Levels of Performance – to bring extreme clarity to what it takes to “level up” your business. After an initial assessment, our expert coaches will meet you where you’re at – and show you exactly what to do to advance to where you want to be.

All the while, the 8 Levels of Performance act as a framework to guide you through your career – from a brand-new agent, to gaining momentum, to a veteran growing a team, to eventually exiting the business successfully.

How Coaching Works

Discover A Better Way Of Doing Business


Our full-service coaching programs extend far beyond talking with your coach.

You’ll also receive access to:

  • Private mastermind groups to pick the brains of top-producing agents
  • The Resource Library, packed with ready-to-use scripts, marketing pieces and more
  • Exclusive members-only events and discounts to all Tom Ferry events
  • Our proprietary illūm coaching platform to track your activity, send and receive referrals, video role playscripts and much more!





















Real Agents. Real Results.









For those who fully implement the entire Tom Ferry system, we are so confident in our systems, we are willing to guarantee results!

If you do not generate the cost of your membership in Gross Commission Income from new closed and pending transactions during the term of your coaching we will refund your coaching investment back.

*Terms & Conditions Apply: please review the full contract terms.

Choose Your Plan

Discover Our Coaching Programs


as low as $699/month

8 LEVELS OF PERFORMANCE
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What do you do inconsistently that would propel your business forward if you were able to do more consistently? In essence, that’s the idea on which we built our base-level Core coaching program. Core coaching helps solve for your biggest challenges as a solo entrepreneur such as prioritization, time management, prospecting, and lead generation. Twice-monthly coaching sessions hold you accountable while event discounts, access to our comprehensive Resource Library and membership in the Core mastermind group accelerate your learning curve.


  • (2) 30-minute private coaching sessions/month
  • Recorded Coaching Sessions
  • Advantage Program
  • Specialized Support Teams
  • Team Roster / Management
  • Exclusive Member-Only Community Group
  • Event Discounts
  • Coaching Mastermind Group(s)


Join Coaching

as low as $1,207/month

8 LEVELS OF PERFORMANCE
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Solo agents who are serious about success and committed to a rapid ascent choose Elite coaching for all the same reasons people join Core – but just want to get there faster. Elite coaching members benefit from 48 annual coaching sessions, free admission to all Tom Ferry events including the exclusive “Elite Retreat,” unlimited access to our Resource Library and membership in both the Core and Elite mastermind groups. If you’re sick of waiting for success, Elite will help you make it happen.


  • (4) 30-minute private coaching sessions/month
  • Recorded Coaching Sessions
  • Advantage Program
  • Specialized Support Teams
  • Team Roster/Management
  • Exclusive Elite+ Community Group
  • FREE Elite Retreat Private Event
  • FREE Admission to All Tom Ferry Events
  • Coaching Mastermind Group(s)


Join Coaching

as low as $2,749/month

8 LEVELS OF PERFORMANCE
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More goes into building a successful team than convincing some like-minded people to band together. Let us help you establish the foundational skills and knowledge necessary to balance the demands of growing a team while also being a team leader maintaining a high level of production. We’ll make sure you have the three elements for success – people, software, and process – and show you how to operationalize your recruiting and retention practices, training curriculum, and lead generation with repeatable and scalable SOPs.


  • (6) 30-minute private coaching sessions/month
  • Team Leader Masterminds with Tom
  • Monthly Leadership and Marketing Webinars
  • Recorded Coaching Sessions
  • Advantage Program
  • Specialized Support Teams
  • Team Management and Reporting
  • Specialized Business Plans and Training Sessions
  • Exclusive Team Community Group
  • FREE Elite AND Team Retreat Private Events
  • FREE Admission to All Tom Ferry Events


Join Coaching



“Now I know I can do what I didn’t think I could do before.”

Training and coaching are too often confused as the same thing. Training is the process of learning something new, while coaching is having someone by your side to help you implement it and act as your strategic partner.

Massive, rapid growth only comes from coaching, not training because it helps you identify and adapt your behaviors to learn how to become the best version of yourself.

Compass Coaching FAQs

Compass

For agents new to Tom Ferry coaching, you’ll get a 50% off discount off your first month and a corresponding discount if you choose Quarterly, Semi-Annual or Annual. The $500 account activation fee is also waived.

When you join coaching through the Compass Coaching Marketplace you will be placed with a coach that has undergone training on the Compass systems.

Reward Dollars can be used towards coaching payments and Training Subscription payments that occur after the launch of the Compass Coaching Marketplace on May 11th.

All payments are made directly with Tom Ferry. You’ll be asked to make an initial payment on signup. To be reimbursed with your 10×10 Dollars, simply complete this Compass reimbursement form.

Compass will reimburse you within 5-10 business days. The reimbursement process will follow the same process as being reimbursed for Marketing Incentives through Compass. If you need assistance in obtaining an invoice for reimbursement purposes don’t hesitate to reach out to Compass@tomferry.com.

You do not need to re-sign up for coaching to use your 10×10 Incentive Dollars, you can submit your expenses to use your Reward Dollars for all payments that occur after the launch of the Compass Coaching Marketplace on May 11th, using this this Compass reimbursement form

If you’re already a coaching member with us you do not need to change coaches to utilize your Reward Dollars.

Yes, you can add a partner to your Core, Elite, and Team accounts. The partners are on a month-to-month pay schedule (excluding Team, as their partner is included) to add on their account. Reward dollars can not be used towards partner agreements. A partner can be registered through your illūm account under the “My Business” tab. This process will be highlighted through your scheduled Onboarding with our First Impressions Team.

About Tom Ferry

Tom Ferry is the #1 ranked Real Estate Educator by Swanepoel Power 200 and the best-selling author of “Life! By Design” and “Mindset, Model and Marketing!”

As founder and CEO of Ferry International, the real estate industry’s leading coaching and training company, Tom’s ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching, the popular #TomFerryShow delivering free, fresh and relevant real estate tips weekly, highly engaging training events, two best-selling books, and his legendary keynote speeches.

Tom has more than 30,000 hours of coaching experience and works daily to help agents and brokers grow a prosperous business while simultaneously balancing — and loving — their personal lives.

He is also a highly sought-after and renowned speaker whose charisma and personality have captivated audiences around the world. Tom’s love and passion for life is fueled by a commitment to discipline and holding professionals accountable to fulfill their greatness.

Transforming the Business & Lives of Compass Agents

It’s been a wild ride. I have literally gone from a solo agent, to team agent, to starting my own brokerage, to selling my brokerage, to now running a team… I’ve worn all the hats and I’ve only been able to achieve that growth and change my business because of my Tom Ferry coaches. There’s no question in my mind all of my success is due to having awesome coaches – and obviously Tom and attending the conferences and meeting all the fabulous agents.

Emma Lefkowitz

Compass
San Diego, CA

The biggest thing has been just the accountability part of having somebody there for me. My coaches have been great because they’re further along in their careers, so instead of making the mistakes that I normally would, they kind of slap me on the wrist a little bit like, ‘Get back over here, do this, and then they check in with me.’ So the accountability has been number one.

Joe Yost

Compass
Pittsburgh, Pennsylvania