As a real estate agent, you have a lot of responsibilities on your plate. From hosting open houses and generating leads to closing deals and marketing your business, these are just some of the tasks you’re in charge of on a daily basis. However, there’s one common factor between all of these duties: customers. As […]

The way I see it, there are two truths at play in today’s market: The demand for housing means there’s tons of opportunity for enterprising agents. The lack of inventory means it’s tough out there for those who are getting lost in the crowd. So, how do we fix this? How do you move from […]

Here we are again! 25% through 2022… Remember those goals you set a few months ago? How are they looking? Regardless of how you’ve been doing so far, the fact that you’re even reading these words means that you’re on a better course than most. Because this isn’t the fun article. You’re here because you’re […]

Everyone knows that good branding will make people take you more seriously. But truly powerful branding can alter your own psychology, making you more confident and motivated. The most important aspect of branding is consistency, and this can be daunting to have to constantly keep up with, especially once you begin expanding your business and […]

You may have noticed I’m talking a lot about teams lately. And for good reason… I strongly believe that’s the best path forward for today’s truly committed real estate professionals. As I’ve said before, it doesn’t mean you have to build a giant – what we call “mega” – team to succeed. Teams come in […]

Constructing a team has a huge upside. It’s also not without some challenges. There’s a whole slate of potential pitfalls when you’re no longer operating as a solo agent and suddenly find yourself having to manage others. It’s something I talked about earlier this week when I had the pleasure of meeting with hundreds of […]

When you’re on your way to work each morning, what’s the outcome you have in mind? It might be a successful call or presentation you have later in the day. Or thinking bigger, it might be hiring a new team member or putting needed systems in place. Thinking even bigger, it might be the legacy […]

My alternate title for today’s blog was going to be “The Procrastinator’s Guide to Business Plans for Real Estate Agents.” But I don’t want to call you out like that. Because look… I get it. I know how busy agents were in 2021. You were probably scrambling to get a buyer’s offer accepted or closing […]