Career Opportunities

Email Marketing Manager

The Email Marketing Manager is an expert in the automated customer journey (we use Marketo). Are you one of the rare experts that gets projects across the finish line and implemented? If you are an individual with a mindset to “create awesome”, please continue reading.

Your future role includes the overall management of the automation and email communication strategy, execution and measurement. And although we know, marketing automation is much more than email-autoresponders, your primary time will be spend working on email funnels and the deployment of email campaigns through Marketo.

You will take ownership of all things marketing automation. You will work closely with internal stakeholders to develop and improve connected pages (also in Marketo) to ensure congruency throughout the entire customer journey.

You will be the designer and architect who owns the execution of strategic plans to increase engagement throughout the customer journey. You will work closely with marketing executives and the entire marketing team to ensure campaigns are optimized and deliver value to potential prospects, customers and clients.

Responsibilities: 

We are not looking for someone who just understands marketing automation intellectually – you will be our Rockstar if you actually experienced what it means to take ownership of this important role within the marketing team. If you master your craft, you will be the one showing us the potential of what marketing automation can do to help us grow the business (How we handle leads, prospects, and clients). In detail, these tasks include:

  1. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). Analyzes and creates database segmentation and distribution lists for campaigns
  2. Develops, manages, coordinates and executes marketing campaigns, workflows and triggers using the Marketo platform
  3. Helps to develop marketing campaigns that converts those into conversations with prospects
  4. Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  5. Creates, implements and executes outbound email programs and bot-automation
  6. Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  7. Builds testing frameworks (split testing (A/B), deliverability and tracking)
  8. Defines, implements, maintains and documents marketing automation best practices including list management, optimization, data quality, hygiene and troubleshooting

So, do you have a knack for getting the right emails into the right inboxes at the right times? Are you an expert to start conversations using digital communication and nurturing campaigns? Do you live to see those open and clickthrough rates climb higher and higher? Then let’s start a conversation.

Education and/or Experience

  • Bachelor’s degree in Computer Science, Marketing or equivalent experience
  • 3+ years’ experience campaign execution and operations, integrated marketing and demand generation
  • 3+ years’ experience using Marketo (Certification a plus)
  • Equivalent combination of education and experience.

Other Skills and Abilities

  • Subject matter expert on email marketing & email campaign management
  • Must have experience with Marketo
  • Portfolio of successful automation programs, dashboards and models
  • Problem solving ability and consideration of process improvements
  • Disciplined in data analysis and project management

Language Skills

Fluent English language skills – written and spoken.  Ability to read, analyze, and interpret documents such as technical procedures, operating and maintenance instructions, and procedure manuals.  Ability to write routine reports and correspondence.  Ability to speak effectively before groups of customers or employee of organizations.

Computer Skills

Marketing Automation (Marketo is a must)

CRM (Salesforce a plus)

Good understanding of HTML (HTML5) and CSS (CSS3) development

Please review all position details before applying to TomFerry.

Apply Now

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