Career Opportunities

Content Strategist

About Tom Ferry International

Who are we? Tom Ferry is the #1 success coaching company in real estate. Our mission is to hold professionals accountable to fulfill their greatness. That means we’re super-focused on helping our clients, employees and partners set big goals and do whatever it takes to achieve them. 

About the Role

Tom Ferry develops innovative, motivating and effective online and in-person training and coaching experiences to prepare our clients for personal, professional and financial success. 

The content strategist sits on the Product team and will be responsible for executing on various content projects on the product roadmap. A skilled wordsmith and experienced editor, the content strategist’s duties include writing content for our coaching and training programs, researching, coordinating the completion of content planning documentation and inventories, and contributing to creating an optimal customer experience within our digital platforms. This candidate should have experience creating instructional content in one of these or related industries: commercial real estate, mortgage, homeowners insurance, title/escrow, business, finance, sales, marketing, entrepreneurship, career/professional coaching or training. 

Core responsibilities:

  • Create Content: Under the direction of project leads and in collaboration with SMEs (to ensure accuracy and impact of content), write and edit content, including training material, coursework, resources, positioning language and a variety of other writing needs. Maintain appropriate brand tone and voice in writing, and contribute to the development of writing guidelines. 
  • Information Architecture: Provide expertise in information architecture, structure and effective delivery of content on the projects assigned to you. Have a strong understanding of how to plan, design and edit content, including website and product/UX copy.
  • Research and Analysis: Conduct research to enhance content, identifying relevant topics, fact-checking, and analyzing sources to generate information. Create strategies to generate content that is in line with business goals.
  • Project Coordination: Schedule and assign work as needed to execute on project responsibilities, drive the execution of content projects across teams and departments. Ensure that content is reviewed by all necessary parties.

Required qualifications:

  • Bachelor’s degree in English, communications, journalism, or related field, or equivalent experience.
  • 5+ years of experience writing on areas related to commercial real estate, mortgage, business, finance, sales, marketing, entrepreneurship, coaching, training or similar.
  • Experience working on or maintaining content libraries. 
  • Demonstrated ability to adhere to brand voice, tone and style requirements.
  • Excellent written, verbal, listening, editorial, and inquiry skills.
  • Strong in creativity, idea-generation and group brainstorming.
  • Ability to understand and implement concepts of adult learning, and communicate large amounts of information in concise, actionable and engaging language.
  • Ability to clearly communicate concepts, directives, and requests.
  • Ability to collaborate, seek clarity, and work independently to execute on tasks.
  • Ability to make decisions guided by resource availability and objectives.

Desired traits:

  • Willingness and ability to adapt to new technologies and software.
  • Ability to work collaboratively, but also independently and self-manage.
  • Flexibility to pivot and iterate your ideas and solutions efficiently and intelligently.
  • Willingness to help teammates and learn from them.
  • Openness to receive and give feedback and constructive critiques.
  • Passion for content strategy and systems for optimizing content.
  • Strong work ethic and ability to maintain high levels of output.
  • Personable individual who enjoys working in a team-oriented environment.

All offers are contingent upon receiving acceptable results from a pre-employment background check and drug test.

Please review all position details before applying to TomFerry.

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