- 7. Make a series of videos showing why you are the best agent in your community. For instance, a series on how to stage a house for showings could entice new listings.
- 8. Get some of your best customers together with experts in the industry to discuss the state of real estate, new developments, and common issues in your community. This will engage viewers on two levels – they will be able to relate to questions and find valuable information from the experts.
- 9. If you speak at an industry event and it’s recorded, be sure to get a copy of it to upload to your website and social media pages. When you are favorably referenced at an industry event, get that out on your pages, too. These are both great ways to build your authority.
- 10. When using video to communicate with potential customers, introduce them to the people they’ll most likely work with–the people who are most involved with the day-to-day activities in your office. Trust is built on relationships with everyone you refer, not just you as the agent.
By engaging your clients’ point of view, you can use video to grow your business and expand your sphere of influence significantly in 2015.
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