3 Email Marketing Mistakes to Avoid

1. Not proofreading. The experts agree that proof reading online does not work. You’ve been staring at the screen all day, there’s a glare and by now your eyes are glossing over key mistakes in your copy. Print your email, review it word by word and then have multiple people read it as well.

2. Not doing cross browser testing. Email  looks different to someone viewing it from their Gmail account vs someone viewing it in Outlook. It’s the simple truth. The only way to ensure your message is being viewed in the way you want it to be is to check it on multiple devices and browsers before sending.

3. Incorrect personalization. We’ve received these emails before that start with “Dear wrong name”. Talk about a bad first impression. If your data is not super clean then avoid personalization all together.

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