You never want to be the agent that just shows up to a listing presentation and wings it hoping to have the sellers say yes. You want to create a situation where there is trust and demonstrate your expertise that separates you from the competition so that you are nearly always guaranteed to win the listing.
“In the absence of trust there is room for tension and objections”
– Todd Duncan
The 2016 Pre-Appointment Trust Creator
1. Send a video confirmation
Send a personal video thanking them for giving you the opportunity to speak with them and how excited you are to work with them. In that same email you should link to your marketing proposal, your track record, reviews, your team and any necessary paperwork.
2. A link to “My Marketing Proposal” & a photo at the board.
The average agent has 11 items on their marketing plan list, if you take yours to 30-40 and also make it visual … you will stand out from the competition! Take a photo of you and your team standing in front of a board writing out different ideas that you have for this potential client. This shows them that you’ve already started working on their personal marketing plan.
3. Link to track record/map with your unique selling proposition.
Send a social proof piece of all the homes you’ve sold, which is easily created using google maps.