Why Having a USP Makes a Difference

Agents without a USP are:

  • Insecure 

What happens when you don’t have a Unique Selling Proposition is that you speak without confidence and end up sounding insecure. If you don’t believe in yourself how can you expect potential clients to have confidence in you? When you’re insecure you get in your own head and start to think about what you’re going to say next rather than listening to your potential client.

  • “Hoping”

Not having a USP means that every presentation you do, you will be hoping. When you are presenting to a potential client you start to get excited because you think “I just might just get lucky and they will say yes.”. Hope is not a good strategy when in a competitive situation, a potential client will able to read this.

  • Just Another Realtor 

Right now there are three million people with an active real estate license. If you go into the MLS you will see a ton of realtors that have never sold a house. The main reason for this is because they don’t stand out among the sea of people in the marketplace.

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