First things first … assessing where your business is today.

  • Is it a Start Up? (under 5-years in real estate)
  • Are you solely focused on Growth? (hint: this is where all efforts must connect to)
  • Are you in the Cash Cow phase? (more than 10 years in the business)
  • Would you consider your business a Fading Winner? (an enormous amount of agents are here … crushed it with one skill set and now needs to round it out)
  • Does your business need Restructuring? (was focused on a niche that’s no longer booming)

Here’s a secret: Everything leads to GROWTH!  

The next step is to plan how your business will continue to GROW.
In order to identify the lead sources that are best for your business, ask yourself these important questions:

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