So I look at it like this: all the questions, all the distractions. “Should I be farming? I’m afraid to call that client. Should I be more social? Am I spending too much time on social media? Do I really need to buy that lead system? Is it a good Idea? How do I get more tracking and measuring? How do I put that in place? How do I get that listing? I’m working on this listing, how do I get that listing? Should I reduce my fees on this deal? Should I be building a team? What CRM should I use?” The questions are endless.
All these distractions stop you from having the kind of business that you truly desire, the life that you truly desire. The answer is pretty simple, the people that don’t get derailed have a filter for making decisions. Let me say that to you again. What is your filter for making decisions? Think about it, if you don’t have a filter then every idea looks good, but if you have a filter to funnel all these questions and ideas through, then making a decision is easy. As the CEO of a company, I’ve got to have it. Running multiple businesses, I instill it in every business we’re a part of because there are so many decisions for you and I to make. If we don’t have a filter, if we don’t have a way to say, these are our values, this is what we stand for, here are our goals, then you get derailed by the hundreds of things you’ve got to decide every single day.
So, I want to share with you a filter you might want to consider adding into your business and by the way when you add these four things into your business, there’s a bunch of other benefits. There’s a bunch of massive, massive, benefits.

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