We’re also going to talk about the five reasons why our coaching clients are crushing it with their marketing strategies, and I’ve got three steps that I want you to take ASAP. So let’s get right into it.
Did you watch the Oscars? I guess it would be about two Sundays ago.
During that time I was able to see two pretty extraordinary commercials that were real estate-related.
One was by Coldwell Banker. I remember the dogs. I’ve got dogs. I thought it was cool.
And of course the Zillow one with the daughter helping her mom who clearly the father had passed away.
And my question for you is, have you seen them both?
Secondly, on my YouTube channel, I’d love for you to write down which one got you to want to act.
Which one inspired some emotion in you to take action? So let’s have a little test and you can let me know.
Speaking of that, let’s talk about the five things that are causing my clients, all of our coaching clients around the world, to absolutely crush it when it comes to their marketing.
So I hope you’ve got your pen, your iPad. I hope you plan to pause this and write down a few notes and maybe put some stuff in my YouTube channel and say, “Hey TF, maybe I need a little more on this.” You got to give me that feedback.
No more just watching the show and just hanging out. You got to give me some feedback.
5 Reasons Our Clients Are Getting Extraordinary Results
1. It’s A New Game – Follow the natural path of how the consumer decides. The old game is stimulus-response. I send you a mailer. Where’s my phone call? You’ve seen this a hundred times. All of the real estate marketing agent pieces you’ve seen that say CALL ME with seven exclamation points behind it. That stuff kind of worked in 1990 but not today. Stimulus is still there. Response is of course what we want. But the game today is stimulus, then plus the consumer’s research, the consumer’s research. The bottom line is this. The game has changed. Today the consumer has too many choices. They get the stimulus. They get their marketing. You’re doing good with that, but they need to do their research. If I go to your website and I can’t click on your reviews, if I go to your website and I can’t see your track record of success, then I don’t know if you’re right for me, and then I start my research and maybe I find someone else, and that means your marketing didn’t work, and that’s not what we want.
So the next thing is that stimulus plus their research gives you the credibility and moves them into responding. They follow the natural path of customers.
2. Have A Multichannel Approach – This is a big one. Always use a multichannel approach. Now, we talked about this a few episodes back when I said to you, be relevant with your past clients and sphere. Whether it’s a phone call, a Facebook private message, or the fact that you uploaded every person in your database into a customer audience in Facebook. Each one of those is only producing a certain result, and if you put all your eggs in one channel all you’re doing is you’re limiting your own income. So the reason why these clients are crushing it is they’re using that multichannel approach.