TF: You’re helping a lot of people! Tell us about your multiple brand strategy and how it impacts agents and consumers.
SR: Zillow Group operates Zillow, HotPads, and StreetEasy. StreetEasy is our New York brands and HotPads is a rentals brand. Once we close the acquisition of Trulia then we’ll also operate the Trulia brand. To the consumer these will all be separate brands. Some people like green and they might use Trulia. Some people like blue and they might use Zillow. But what’s great is that it allows real estate professionals to only have to come to one place to manage their listings, buy their media and manage their online reputation. 
 
TF: What about the big Rupert Murdoch announcement buying realtor.com? Are you guys shaking in your boots? Do you like the competition?
SR: We’ve never been overly focused on competitors. We first focus on our users, which is the consumers that use our website and mobile apps, and then focus on our advertisers. If we do those things in that order, then the competition kind of works itself out.
I will say, though, that there is one benefit of News Corp buying realtor.com, which is that people are finally starting to see that realtor.com is not the industry’s website. It’s News Corp’s website.
 

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