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Does your real estate career seem stalled? If so, then you may need to brush up your delegation skills!

For a few, delegation comes easily but not for those who are perfectionists or like to micromanage. It all depends on your personality type on how easily you will let go and have someone else do it much better. Delegation increases productivity, saves time, gives you more time to relax and have fun at home with your family & most importantly it creates effectiveness. 

What the Experts Say

According to Harvard Busines Review – “Delegation is a critical skill. Your most important task as a leader is to teach people how to think and ask the right questions so that the world doesn’t go to hell if you take a day off,” says Jeffrey Pfeffer, the Thomas D. Dee II Professor of Organizational Behavior at Stanford University’s Graduate School of Business and author of What Were They Thinking?: Unconventional Wisdom About Management. Delegation benefits managers, direct reports, and organizations. Yet it remains one of the most underutilized and underdeveloped management capabilities. A 2007 study on time management found that close to half of the 332 companies surveyed were concerned about their employees’ delegation skills. At the same time, only 28% of those companies offered any training on the topic. “Most people will tell you they are too busy to delegate — that it’s more efficient for them to just do it themselves,” says Carol Walker, the president of Prepared to Lead, a consulting firm that focuses on developing young leaders.”

The Top 3 Reasons Real Estate Agents Don’t Delegate

1. Because you are a control freak and think you are the only person on this planet who can do it the best way. This statement might hurt a bit but it’s the reality.
2. Because you are avoiding the main agenda for not prospecting and generating leads therefore keeping yourself busy with different tasks. Plus you don’t know what you are good at in your job and trying to put on so many different hats versus doing the most important task which brings your productivity up.
3. “Knowledge is potential power” – Again you don’t delegate because no one has taught you the steps to take to delegate and how to choose the right person to delegate to. You think if you start to delegate, it might take you longer to train someone else versus doing it yourself.


Steps on How to Delegate Effectively:

How to identify what can be delegated: Write down your daily activity checklist from A-Z that you do for every client, files, systems and procedures. Next to each task identify what can be delegated to someone else and what needs to get done by you only. For example, going on a buyers or sellers appointment has to get done by you, however setting up an appointment can be done by someone else. Once you finish the division on tasks, next you have to identify the right person to hire based on your tasks list.

Tom Ferry - Success Summit

How to pick the best people for the job. The key to effective delegation begins before you actually do any delegating at all; rather, it starts by hiring the right person for the job. Choosing the best people for your team is the most important part of effective delegation. Everything rests on having people that can successfully carry out the responsibilities you delegate just as well or even better than you can.  Choose people who are creative and self-motivated enough to work without you constantly looking over their shoulder and giving instruction. Take the interview process very seriously and ask bold and specific questions. Print out the list of tasks you want to get done during your interview process and see how comfortable the new employee feels about it. Ask the new person you are interviewing for references and if they had similar jobs in the past. Follow up on their references and double check to see if it’s all legit. Please DO NOT hire family members just because you want to help them. In some cases it might be a recipe for disaster. Hire based on task and job description and not because you like them.

Tasks that should NOT be delegated:

1.         Your initial clients/prospects consultations

2.         Building relationships with clients and prospects

3.         Negotiating on deals with clients and prospects

4.         Taking clients to lunch, dinner and coffee

5.         Engagement in social media connections

Tasks that SHOULD be delegated:

1.         Paperwork or any administrative work including chasing paperwork

2.         Marketing, database management & social media management

3.         Follow ups & feedback on showings with your listings

4.         Follow ups & feedback on buyers showings

5.         Setting up appointments with prospects and clients

6.         Any communication with other business associates like title companies, mortgage bankers and etc…

If you would like to learn more about how to implement these techniques and more to grow your business click HERE to sign up for a free coaching call today.


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