Becky says that one of the most important things is “speed to lead” and usually contacts her leads in under 2.5 minutes.
Even if you are a single agent working by yourself, it might make sense to consider working with an outside service to help you quickly connect to leads.
The process is a call, text, and email over the next 21 days.
The first 3 days is the most important, but Becky has worked out a system of reaching out to her leads at different times of day through multiple attempts.
While drip campaigns are an effective way of contacting a lead it is by no means the same thing as communicating with them and finding out specifically what their needs are.
Instead of just letting emails send in the background, Becky takes and active approach to reaching out to her leads.
This means Becky provides a better experience than the competition.
Lead Conversion Tips
Send emails with a BombBomb video.
This is a great way to get the dialogue started, and it is very effective with a good hook.
Expect several attempts.
Sometimes it can be as many as 15 or 16 points of contact before the lead is converted.
Know your scripts
Becky uses the LPMAMA (location, price, motivation, approved, mortgage, agent) script with amazing results!
It is also a great idea to record your calls so you can learn how you can improve.
While everyone’s strategy is a little bit different, the most important thing can do is follow up with your leads!
Becky has created a plan to strategically reach out to her leads over a 21 day period and help them find a solution.
Whether you get your leads from Zillow or another source, create a plan to better serve your leads which will create a higher conversion rate.