Even though Ed is 76 it hasn’t at all prevented him from taking full advantage of technology.
In fact, many of his leads are generated digitally, and the other leads are followed up with using digital tools.
One of Ed’s lead sources is FSBO’s – or what I like to call the “Fastest Source of Business Opportunities!”
He starts with a few calls, and then makes a spreadsheet with follow up actions.
Some of Ed’s follow up actions include dropping off market analysis through Cloud CMA in a binder, sending videos he creates, mailing Starbucks cards, emailing KCM articles, sending postcards, and many other things.
Ed created a 45 day plan to follow up with FSBO leads and the average conversion time is about 3 weeks.
The biggest mistake most agents make with FSBO’s that they don’t follow up enough.
Like Ed does, make sure you follow the scripts to connect with FSBO leads!
Online Lead Generation
More than half of Ed’s leads come from online lead sources.
He also uses Realtor.com, TorchX, BoomTown and Facebook Ads.
Ed focuses on providing value and following up with leads ASAP!