3 Tips to Dominate Your Geographic Farm
1. Sweat vs Check Equity
When starting out with your farm you want to focus on sweat equity. Here are a few sweat equity components …
– Circle Prospecting (with new listings and just solds)
-Door-Knocking (in conjunction with open houses)
Look at what other agents are doing and piece it together to make it work for you and your business. When working on your marketing pieces make sure you are speaking in the consumer’s language and you are giving them relevant information.
If you want a cost efficient and effective solution check out www.geographicfarm.com
Brandon sends out 2 -3 marketing pieces every month to each of his farms.
1. CTA piece with no branding only on the back.
2. Branding piece or Social proof piece
3. Market update piece (only to some farms)
3. Online Presence
According to research reported by Digital Trends the average person in the United States checks their social media 17 times a day! With statistics like this … there is no reason not to be on social media.
Create Ads that look like your branded direct mail pieces and serve them to the people in your farming zipcode.
Create videos that are 2-3 minutes with relevant info for your clients.
Bill Pipes interviews a rockstar coaching member each month to bring you the best tips, techniques and systems that are working for the most successful real estate minds in the business. Binge watch them all here: REal Success with Bill Pipes