Create Buzz Around Your Open House Party
You must have a multimedia approach to marketing your open houses. This way you are speaking to each demographic that you are serving.
Send out high quality invitations to the sub division or the closest 250 homes. The invitations should be comparable in quality to a wedding or graduation invitation.
Do both hard and soft door knocking. Do your hard knocking to the homes that are closest to the open house and invite them personally. Use the soft knocking for neighbors you see out and about the neighborhood and strike up conversations.
Post about your open house on your social channels. Be sure to post it on the Facebook community page and on nextdoor.com, which is an online site built to connect neighbors. You can also create Facebook ads for people living within 1 -2 miles of the property.
Also, post your open house on the MLS and manually add it to Zillow and Trulia.
Day of the Open House
Be sure to have your team there ready to help. Have one person who puts out the signs, another set up and have your lender work the door.
Set up a capture system. Be sure that you have an tablet to easily obtain information. Your lender should be in charge of this and should greet everyone who walks in the door.
Ditch the MLS print out and have a booklet with all the info and stats on the house. Also have the other houses in the neighborhood that are for sale.
Don’t try and sell anyone – the people will come to you for that. Your job is to establish a relationship with everyone that walks in the door. Keep a notebook in a drawer and write down notes on each person, so you can refer back to it when you follow up.
Establishing relationships – not trying to sell anyone – be memorable – great every person – keep a notebook in the drawer (take notes on each person this way you have information for your follow up call) and send everyone a video.
After the Open House
Now that you have had a successful open house. It is time to continue building relationships.
Thank everyone who attended your open house by sending them a video. BombBomb is a great resource to assist with this.
For those people who expressed an interest in the home or in working with you, send them a hand written note. This is where your notebook comes in handy, refer back to it and make your note even more personalized.
As we move in toward the end of the year, it is even more important to make sure that your behaviors are aligned to support your goals.
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