Bill Pipes: Tom, thank you for being a part of REal Success, please tell us a little about yourself.
Tom Toole: I’ve been in the business for 13 years and before coaching I’ve been getting by. About 3 years ago I noticed my business plateauing and I decided to join coaching and it was the best decision for my business. A little overview of my business since being in coaching: in 2011 I did 40 transaction and 300k in GCI, in 2012 I did 55 transaction and 350k in GCI, and in 2013 I did 80 transactions and 668k in GCI–that year was my breakthrough year!
BP: Incredible, let’s talk about what was the cause of this growth. What are your 3 key lead generating tools?
TT: Before coaching, leads only came from my database. Since I started coaching, my coach said I needed to diversify my lead sources, so we added For Sale by Owners (FSBOs) and expired listings. Expireds have been really good for me and my business.

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