No matter what you think the next 10 years will bring, I hope you are counting on the auction platform being involved. Now I can already hear most of you sighing in weariness and saying, “but I don’t like auctions,” “they are cutting out the realtor,” or “they don’t pay anything.”

Take a look at the facts:

  • Google has partnered with and invested $50M towards their auction platform
  • is now licensed in all 50 states and has access to local IDX feeds
  • Studies have shown that auctions bring an average of 13 more offers than retail marketing and an average of $33,000 more

Now before we all start crying “the sky is falling,” I want you to take a deep breath and know that all of these companies need and want to work with local professionals such as yourself! In no way do these companies want to eliminate the realtor, they actually want to work with the realtor on a more consistent basis.
Look at where over 90% of home searches begin. Online! Think about the millennial generation (our next largest waive of home-buyer’s). Are they tech savvy or not? Are millennial’s comfortable with online transactions? Of course they are!

Tom Ferry - OnDemand Summit 2021