Fearless Objection Handling | #TomFerryShow Episode 69
As you are probably well aware, the failure rate for real estate agents is 87%.
The reason for this failure?
Lack of sales training and fear!
Most people are afraid to handle sales objections and make the close, so they simply don’t.
When you know how to answer objections they work to your advantage.
Each objection will get you one step closer to the sale.
Remember that objections mean customers want to do business with you; they just have questions they want answered.