Tip of the Week 86

Tom Ferry Tip of the Week brought to you by Bank of America

5 Creative Steps For Driving Maximum Traffic To Your Open House | #TomFerryShow Episode 62


The key is to make coming to your open house an experience for every person who walks through the door. 

According to NAR’s 2014 Profile of Home Buyers and Sellers open houses are a great way to find top tier prospects.

  • 44 percent of all buyers used an open house as a source in their home search process.
  • Buyers with a median income between $175,000 and $199,000 are more likely to find their home through an open house compared to those in other income brackets.
  • Repeat buyers are more likely to find their home from an open house than first-time buyers and repeat buyers use open houses more frequently.

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