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3 Simple Rules for Highly Effective Role Plays

I know you’re busy. I know you have a million things on your plate. I also know you want to be the best salesperson you can be. That’s why, no matter how busy you are, it’s so critical to schedule practice time into your calendar. Role playing should be part of your morning routine, day […]


Real Estate Scripts Roundup: 11 Scripts to Win More Business

We talk a lot about real estate scripts on the #TomFerryShow and in this blog. Why? Because they’re difference makers. When you know what to say… …You pick up the phone more frequently. …You deliver with confidence. …And you convert more business. There are three script-related episodes of the #TomFerryShow I want to remind you […]


5 Scripts Every Agent Needs in Today’s Market – #TomFerryShow

Knowledge = confidence. Ignorance = fear. It’s not a difficult decision which one is better. Especially when your income is at stake. In this #TomFerryShow, I’m sharing five scripts every agent needs to know. These five scripts will provide the knowledge that instills confidence… Confidence of knowing: What to say. How to say it. And […]


10 Reasons Most Agents Fail – #TomFerryShow

Imagine if a deadly disease hit Earth with a devastation rate anywhere near the failure rate in real estate… People everywhere would live in complete, utter panic. EIGHTY-SEVEN percent. Think about that… 100 will start. 13 will survive! Sounds intriguing. Except it’s your livelihood at stake.   Why do nearly nine out of every 10 […]


The Single Most Costly Mistake Agents Make with Real Estate Scripts

Let’s say you decide to reward yourself after a great year by purchasing a speedy little sports car. But what if you didn’t know how to drive a manual transmission? (Or maybe you’re just a little rusty.) You wouldn’t “practice” on your awesome new car, would you? Of course not, because you’d burn up the […]


Two Proven Closes Every Pro Uses – #TomFerryShow

What happens when you raise your confidence in sales situations? Lots of good things, that’s what: You get on the phone more. You follow up on leads more. You reach out to your database more. You engage people more in social situations. When you do all of these things, you begin to win more business. […]


How to Design and Enjoy a Balanced Life – #TomFerryShow

Too many people are living in a fixed mindset world. Thinking they can only do “this” or “that”…but not both.  This limited fixed thinking doesn’t allow you to excel in more than one area. It says,“I can’t be wildly successful in my business and be a spiritual person.”


Be More Assumptive to Be More Influential – #TomFerryShow

The language you use with your customers is so important! You and I both know that you can enhance your ability to be influential simply through the words you are using. That’s why today I want to show you how to use this language pattern with your customers…


Five Scripts to Overcome the Most Common Objections in Real Estate

Can you remember a time when a potential client said something that completely stopped you in your tracks? You know what I’m talking about… Let’s say you meet with homeowners who were thinking of selling their home … and they ask you to cut your commission to 1% … what would you say?


How To Find The Needle In The Haystack – #TomFerryShow

What if I told you that I finally found the needle in the haystack? I want to show you how to find those needles that are in the haystack of your marketplace. It is actually a really important topic, and one that some agents are scared of…


Why Most Agents Suffer – #TomFerryShow

Many agents are suffering right now, but they don’t have to be… They are suffering from a problem that they can solve, and it is actually a fairly simple solution. The problem? Agents who suffer don’t know which questions to ask! They don’t know WHAT to say to win business…


6 Tips To Schedule More Appointments On The Phone – #TomFerryShow

Welcome to Part Two of my series to how to be more effective on the phones! It is my goal to give you everything you need so that you can be a lean, mean appointment setting machine! Ultimately, you want your customers to feel good when you are on the phone with them. These tips […]


Top 10 Objections and the Scripts to Overcome Them

The truth hurts … So when I ask if you want to know a secret about sales, I have to warn you that you might not like the answer. It’s an important truth though, because once you know it you are much more likely to become a better salesperson. Here’s the secret – you’re supposed […]


How To Build Strong Sales Skills – #TomFerryShow

Thousands of people come into real estate every year and nearly all of them, 87% according to NAR, leave the industry within 5 years. Working in real estate means that you must be a strong salesperson and the vast majority of those people leaving each year simply haven’t taken the time to improve their sales […]


5 Proven Scripts To Get More Referrals

It’s a fact that the average person moves every 7 to 10 years. Which means that it’s guaranteed that right now you know someone who knows someone that is in the process of trying to sell their home and buy another one or move up from renting to buying. The $64,000 “commission” check question is will […]


10 Reasons Why You Need to Visit Agent Tools Today!

  Tom is passionate about creating a better quality real estate experience for all.  And it starts with sharing.  Tom loves sharing his knowledge with you, whether it’s through the weekly #TomFerryShow, at a live event or on his social channels. Did you know that our website has a specific section with some of the […]


How To Break Into The High-End – Luxury Real Estate Market

Coach  Marianne Curran So you’ve decided to go after higher price point homes, high-end or even luxury homes… now what? Do you know what steps you need to take to make this happen? Here are 7 tips for you to break into the high-end market of real estate. 


Get More Business From Your Database

One of the best resources for business is referrals from your database but most agents aren’t utilizing this resource effectively. Don’t be that person that is staring at your phone or computer waiting for referrals to come through. Here are tips to manage your contacts and get more referrals from your database!


How to Build a Successful Real Estate Business – #TomFerryShow

What every agent should aim for is steady and constant growth. But for some real estate agents, they experience the high-high-low effect because they don’t have a plan and are not adapting to change. If agents took one hour a week to work on their businesses, they can grow by design instead of leaving it […]


5 Reasons Why New Agents Fail in Real Estate

 By Coach Doug Hannan Everyone gets into this wonderful business for one reason or another, hoping to rise to great levels of success. Unfortunately, a large group will not do well and will be forced out of the industry within the first year. Here are 5 reasons why this might happen and what you can […]


Words that Sell In Real Estate! – #TomFerryShow

  When it comes to selling in real estate, the words you use and how you use them matters. Are you saying enough of the right things to get buyers and sellers to work with you? Here are 3 tips to communicate better and sell more! Go to (0:28) to learn how to communicate effectively […]


Daily Schedule for Successful Real Estate Agents – #TomFerryShow

Having a breakthrough in your career is not an easy feat! It’s about dedicating time and focus on your business. And those aren’t the only elements that help drive to your breakthrough. Designing your career path is a vital step towards achieving your goals. Whether you’re a veteran or brand new to the industry, it’s […]


How Important is Charm in Real Estate? – #TomFerryShow

There’s a lot of competition in any industry, but especially in real estate. So when you are up for a listing against an agent with the same suggested listing price, same commission rate, and same marketing… who gets the listing? That’s when charm comes into play. It’s a huge factor that buyers and sellers consider […]


Throw a Mega Open House And Gain More Connections

Real estate has always been a competitive game, and the agent with the best strategy is the one who’s going to close the best deals. One of the new moves in home selling is the “mega open house”. This is your broker’s open house…on steroids. Seriously, do it up! Is a Mega Open House REALLY […]


7 Steps To Generate More Business In Real Estate – #TomFerryShow

  One of the biggest problems agents face today is converting leads. With all the resources available to us, generating leads is no longer an issue. The difference between agents converting 2 leads and converting 15 leads is their ability to follow up. Check out these 7 ways to convert more leads and do more […]


Top 10 Tips for New Agent Success

Getting started in real estate means getting a whole lot of pieces to fit together. The most important thing is to set goals and make plans to reach them. My Top 10 Tips For New Agent Success 1. Commit to your goals. This may sound obvious, but if you have the mindset that you WILL […]


Be An #Unstoppable Prospector

If you’re not picking up the phone everyday to prospect, I want to know why. Is it that you have a fear of being rejected? Are you making excuses? Are you procrastinating or just flat out avoiding the task of picking up the phone and calling potential clients? Whatever the reason, just follow these 5 tips […]


How to Exponentially Increase Productivity

It’s hard to believe how fast 2015 is going–it’s already June! While time is flying, it’s not too late to take a proactive approach to increase productivity in your business for the rest this year. First of all, think about how you spend your time. For one week, keep track of what you’re doing and […]


Maintain the Right Mindset for Success

One of the most common problems I encounter in my coaching clients is a sense of defeat. They’re not making the sales they want to and they’re starting to give up trying to even make appointments. It can be easy to be derailed from your plan when it feels like you’re failing. As a coach, […]


Hour of Power: Connect, Converse, Convert!

We know that one of the keys to success is good habits and routines. One habit I encourage all of my coaching clients to develop is what I call the Hour of Power or the Daily 5-5-4. This is something I talk about a lot, because I have seen how agents who embrace this habit […]


8 Ways To Win The Listing! – #TomFerryShow

Don’t forget to check out these main take-a-ways from this weeks episode: Go to (1:10) to hear the minimum requirements you should be looking for when picking a geographic farm Go to (5:07) to optimize your Facebook ads and landing pages to generate more leads Go to (10:34) to learn a killer strategy to turn […]


3 Reasons Why Your Sellers Should Be At Their Open House | #TomFerryShow

  Go to (0:54) to learn what I call a “Mega Open House” Go to (2:50) for 3 tips on how to successfully market your “Mega Open House” Go to (6:37) on how to get 3-5 listing leads at your next open house! Hey, everybody. Welcome to the Tom Ferry Show episode 13. So, the spring […]


5 Steps Every Real Estate Pro Needs to Build a Social Media Community

Social media has revolutionized the way we socialize, shop, and do business. Authority and credibility in life and real estate are no longer built simply on sheer numbers – having the most clients, the highest sales, the biggest market share. The thought leaders of today build their credibility in a social media community, as well.


3 Actions to Give Your Business a Boost – #TomFerryShow

  Don’t miss these key take-a-ways when watching this weeks episode: Go to (2:56) to find out your unique number of conversations, appointments, and transactions to achieve your goals Go to (5:17) on what I call the Power of Right Focus Go to (9:18) for 3 actions you should take immediately to make sure you […]


10 Ways To Improve Your Listing Presentation – #TomFerryShow

Go to (1:47) to hear about a “coming soon” listing video strategy that will create a high degree of separation between you and your competitors Go to (7:44) to learn about the 3 price strategy of listing a home that helps you build massive rapport with potential sellers Go to (9:32) to learn how to […]


Real Estate’s Most Influential List and Trends Report: Swanepoel Power 200

Once again Stefan Swanepoel has outdone himself with the 2015 Swanepoel Power 200 list and Trends Report. I’m highly impressed that they were able to provide more research, more objective thinking and more vision about the future of the real estate industry. I’m honored to be listed as the #1 Coach in the thought leader […]


Top 5 Apps Every Real Estate Pro Needs

  Brown paper packages tied up with strings, these are a few of my favorite…. Apps! Being in the heart of the technology capital of the world, Silicon Valley, it’s hard not to have a pulse on the popular apps being used in Real Estate. So for those of you wondering what cool apps are out […]


How to Build Memorable Connections Within Your Sphere

Are you taking the time to create memorable moments with your sphere of influence? Remember last March when Ellen DeGeneres organized a celebrity selfie at the 2014 Academy Awards? It was a show-stopping moment that generated excitement and created engagement worldwide. It was also a classic move by Ellen on how to build concrete connections […]


Top 10 Ways to Use Video to Grow Your Business

  Video is one of the most efficient and effective ways to stay in touch with your clients. Videos are easier and more cost-effective to produce than they have ever been, allowing you to stay in front of your clients. Top 10 Ways to Use Video to Increase Transactions and Client Relationships