How Important is Charm in Real Estate? | #TomFerryShow Episode 26

Tweet it Out: What does President Obama, Ellen DeGeneres, and Gary Vee all have in common? #TomFerryShow @tomferry


There’s a lot of competition in any industry, but especially in real estate. So when you are up for a listing against an agent with the same suggested listing price, same commission rate, and same marketing… who gets the listing? That’s when charm comes into play. It’s a huge factor that buyers and sellers consider when selecting an agent. Here are 5 tips to up your charisma and charm your way to your next sale!

  • Go to (3:19) to find out what buyers and sellers look for in an agent

  • Go to (5:01) to learn what makes President Obama, Ellen DeGeneres, and Gary Vaynerchuk so charming

  • Go to (9:10) for why storytelling is so important in real estate

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