How to Hire Your First Assistant | #TomFerryShow Episode 124

Tweet it Out: Thanks @TomFerry for sharing the secret to hiring an awesome assistant! #TomFerryShow

The biggest issue I hear from agents is how do I get more organized or how do I get more time?

I want to encourage, inspire, plead with you to finally step up your game and hire your first real estate assistant!

If you already have an assistant in place this might be a great little reminder that it’s time to level up and add someone to your team.

The one question I get asked all the time is, “Why should I hire an assistant?”

Let me ask you a question?

Do you want to grow your revenue?

Can you afford to do $10-$12 an hour work AND also do all the things you need to do to build your business?

You and I both know that when it gets busy, we always drop the ball on the revenue creation stuff.

There’s an old saying, “If you don’t have an assistant, you are an assistant.”

You have to ask yourself, “Did you get in the real estate business to do paperwork?”

No!

The reality is you got into the business to SELL homes.

The reason you should want to hire your first assistant is so you spend your time doing just that.

Selling homes!

What can an assistant do for you?

1. Track your business.

2. Organize your database.

3. Manage your marketing plan.

4. Escrows and pending sales.

5. Launch your listings.

6. Coordinate with vendors and partners.

7. Schedule showings.

8. Organize open houses.

9. Manage your business expenses.

10. Handle your calls and emails.

11. Keep you on track.

Where do you find them?

You can find an assistant on job sites such as Indeed, Monster, and LinkedIn.

You can get referrals by asking your broker manager, lender partner or your title rep for example.

You can use your business Facebook page to let your followers know that your business is growing and you’re expanding your support team so who do they know that can help you.

You can say “I’m looking for someone highly organized, who has computer skills, etc., please send me a private message if you know someone.”

Not only are your clients seeing that your business is getting bigger and better, more successful and that you’re focused on service, but you’re also getting great referrals as well!

Compensation

If you Google what a real estate assistant earns today in your marketplace, you’re going to see a wide range of pay.

I’m going to give you a very simple formula for you to follow:

Small base salary + dollars per closing.

You give your assistant a nice base pay.

Low enough that you know you’re not killing yourself.

But high enough that if you have a month that goes by with no closings, they’re not going to die.

Then you pay them bonuses based upon every closing that you get.

Only pay them on revenue coming in.

Make sense?

Now to the interviewing part.

Interviewing Tips

Have them email their resume, call a number and leave a specific voicemail.

You’re looking for if they are email proficient.

Did they actually read it?

Did they do exactly what you asked them to do?

You want to see if they are paying attention to details.

If they mix up the process don’t even interview them.

Have all of the key people in your business interview them for you as well.

You want to make sure your internal support team like and trust this person and see that this person can take your business to the next level.

Make sure you that you hire the job and not the person.

You want the person that can do the job.

Also don’t blame your resources for not being able to hire an assistant.

Be resourceful and do whatever it takes.

Have someone come in just one day a week if you have to.

Find a friend who is super organized and can bang out a few projects so that your business becomes more efficient in the short term.

The bottom line is this, you’ve heard me say it a million times.

Do the thing, have the power.

Do not the thing, have not the power.

If you want the power, you know exactly what you have to do!

Don’t forget to download the assistant mind map to know exactly everything an assistant can do for you!

Tom Ferry Success Summit Las Vegas 2017

 

 

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