How to Use Video Marketing to Effectively Grow Your Business | REal Success Episode 30

As you probably know, there is a big shift in video across social media.

Agents typically fall into 3 categories when it comes to video…

They either avoid it completely, they do it but not very well, or they are crushing it!

On this episode of REal Success Coach Bill Pipes talks to rockstar agent and real estate video expert Amber Anderson.

Amber has been in real estate since 2009 and came from a background in the banking industry.

Amber and her small team are based out of La Jolla and they did about $40,000,000 in business last year!

That consisted of 37 transactions, 9 leases, and her and the team have a goal of $50,000,000 this year.

Video

Video has become the normal way in which many people consume information online.

Most agents are missing a big opportunity by not using video.

Even from a listing point of view, Amber says listings with videos get 400x more inquiries!

But videos are more than just a way to showcase a listing…

They can also show the community, lifestyle, and even the agents selling the property!

Amber’s First Professional Video

Amber got her first multi-million dollar listing when she was about 2 years into being a real estate agent.

The property took about 3 years to sell but she learned something valuable in the process.

Even though she took some great pictures of the property, it wasn’t enough…

Amber had done some basic video before, but nothing at a professional level.

With this listing, she hired professionals, and the video is what sold the listing!

She had some potential buyers she was talking with, and this video is what got them to commit!


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Generating New Business

Video is what has helped Amber and her team stand out in the marketplace.

Instead of just saying what they do differently, they can show potential customers how they are different.

Besides listings, Amber uses video for testimonials, open houses, and client appreciation events.

For testimonials, Amber shoots the videos at closings or at her client appreciation events.

Her client appreciation events have raffles anyway, but those clients who do a testimonial get extra tickets!

At these events the clients are dressed up, having fun, and even have a few glasses of wine.

Then they take them to a private area for filming, so they don’t feel any stress on camera.

Content Is King

You have to make videos that resonate with your audience

“About me” videos are a good choice and help your potential customers get to know you and your team.

Community videos are great too; you can start by interviewing local businesses.

Good news, these businesses will share your video interviews on their social channels too!

Also, if you are looking for video topics, think about what questions you are constantly being asked as an agent.

For example, the market is very competitive in San Diego and buyers want to know what they can do to get their offers accepted.

Maximizing Your Videos

Amber uses Google Adwords to generate traffic to her videos.

Her videos are posted on their website, company’s website, and landing pages too.

Videos are uploaded natively to Facebook to get more views.

The videos also go to blogs and are emailed to agents and customers in their database.

If there is a place to share the video, they share it there!

Most of her videos are 3 minutes long but they do create 15-30 second teaser videos specifically for social media.

YouTube

Make sure your videos are lined up for organic views on YouTube…

This means filling out the tags and descriptions, as well as making sure your video is public.

Facebook Live

There is so much traffic on Facebook, and your live videos will get a great organic reach.

Facebook Live can be used for events, open houses, or even interviews.

Getting Started

Amber recommends having a dedicated website that you can share with people to see your videos.

That also means getting a YouTube channel to host the videos.

She also recommends getting a simple kit that comes with a tripod, mic, and wide angle lens for an iPhone (usually less than $100).

You don’t have to have a bunch of fancy equipment to make a video.

Don’t overanalyze it, and your videos don’t have to be perfect.

Just create a video and share it with the world!

Amber’s Morning Routines

Amber follows the Miracle Morning plan, and spends time in the morning feeding her mind with positivity.

She uses the HeadSpace app for meditation as well as reading and affirmations.

The Future of Video

Videos aren’t going away, and remember Google owns YouTube.

Videos can be one of the tools customers use to find you online.

It will also give you a way to stand out once you start working with your leads to showcase all the work you’ve done.

So what are you waiting for?

Get out there and share a video!


 

 

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