Imagine adding $100 million in annual production over the next half decade.
That’s exactly what Steven Cohen has done since he became a coaching member five years ago.
At the time, he was already a success by most definitions. A New York City broker with Corcoran Group Real Estate, Steven was producing annual sales of $40 million.
But he wanted more.
So he joined Elite+ Coaching for the accountability and guidance to take his production to new heights.
This year, he’s on pace for $140 million.
Adding $100 million in annual production in five years inherently changes how you do business.
I visited with Steven recently when he was touring California to do some “face time” with referral brokers he works with. (Smart move; how much effort do you put into building relationships within the industry?)
During our meeting, I asked Steven to identify two ways real estate coaching has impacted his business and allowed his $100 million production increase.
True to his nature, he overachieved.
He gave me three.
And all three are relevant whether you sell $2 million a year or $140 million.
That’s why I want to share them with you.

1. Shift Your Mindset

Steven learned a valuable lesson about mindset approximately one year after entering coaching.
At the time, he was working with a high-profile buyer in search of a very expensive Manhattan townhouse.
Steven identified a property he thought might be “the one,” but another broker ended up showing the buyer that home.
Steven was understandably upset, and vented when he got on his next coaching call.
His coach let him get it all out, and then redirected his mindset with one quick bit of advice:
“You’re asking the wrong question. Don’t ask why. Ask how.”
It’s not about “Why is this happening to me?” but “How can I learn from this and move forward?”
Steven says this simple mindset adjustment has changed how he looks at his business ever since.
It’s about being proactive vs. reactive and always asking yourself “What’s the lesson from this?” or “What could I have done differently?”
Do that, and you’re putting yourself in a growth mindset to make a massive ascent like Steven did.