Tom Ferry Reading Blog

15 Rules of Successful Agents

15 Rules of Successful Agents photo

Let’s face it, the real estate industry is extremely competitive.

With a high turnover rate and new agents entering the market every day, it’s CRUCIAL to have a road-map of what to do (and what NOT to do!).

I’ve seen time and time again that there are simple steps that agents can follow to build and maintain a successful real estate business…

Whether you’re a new agent or top producer here are 15 rules (split into three top 5 lists) of what you NEED to know…

5 Commitments for All Agents

1. Prospect daily: Stay in touch with your database.

2. Provide “extraordinary” customer service.

3. Respond in a timely manner – “Speed to lead” is crucial.

4. Keep your word – high trust relationships are key!

5. Get organized with proven systems and processes.

5 Steps for New Agents

6. Create a Business Plan (and actually follow it).

7. Build your database from your Sphere of Influence … then CALL them!

8. Do as many Open Houses as possible – I can’t stress this enough!

9. Write and send hand written notes – the extra effort goes a LONG way.

10. Preview homes – know your market and be the expert!

Free Real Estate Agent Coaching Consultation

Once you achieve top producer status your focus starts to lean towards stability and the next step towards achieving mastery is…

5 Key Focuses

11. Focus on Inventory – coming soon, just listed, expireds, FSBO – know your farm.

12. Focus on Consistent Lead Generation – consistent is the key word here.  Know where are your leads are coming from and the ROI.

13. Focus on building your Referral Business.

14. Focus on Leverage – what sets you apart?

15. Focus on Customer Service – always provide exceptional service.

These are just some of the steps we teach in our award-winning coaching program.

If you’re interested in learning more about how your business and life can benefit from being in coaching sign-up for a FREE Coaching Consultation.

COMMENT BELOW: What new rule are YOU going to focus on in your business?


 

 

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